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6 Reasons Why Your Businesses Needs More Video

NEVER FORGET that video is still the most powerful way to reach new clients and engage with them. In fact, video’s the most engaging of content available today. And it’s never been more affordable to create one, so why aren’t so many of today’s businesses using them?

Maybe it’s because they don’t know the reasons why video is so important.

So here are 6 reasons for you to use video to grow your small business.

1. Get on the second largest search engine in the world

If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016.

BENDIGO BANK loves our videos… take a look!

2. Rank higher in search

While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely.

3. Increase the understanding of your product

Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Lucky for you, viewers’ understanding of a company’s product tends to increase by 74% when they watch video instead of read text.

If you don’t have one yet, a product overview video of what your offering is and the problem it solves is near the top of our list for recommended videos to start with, so you should create one of those!

ARE BUSINESS VIDEOS “arty wank” or genuine new customer tools?

4. Offer your consumers the medium they want

Today’s consumers spend more time consuming digital video than on social media: 1 hour and 55 minutes per day versus 1 hour and 44 minutes. On top of that, 4 times as many consumers would rather watch a video about a product than read about it, according to eMarketer.

Without a doubt, video is your audience’s medium of choice.

5. Boost email click-throughs

Including the word “video” in the subject lines of your emails can increase open rates by 7-13%. Plus, including the video splash screen in the actual email itself can increase click-through rates by 2x.

I feel it’s important to note here that including video in email is normally more about placing the splash screen in the email body as an image and not embedding the actual video. This is because most email clients don’t actually support inline playing of the video.

Instead, use the image that looks like a splashscreen and link out to the player on a separate page. You can even set the player to autoplay for the fewest clicks!

6. Build stronger brand affiliation and connection

Watching a video provides both audio and visual stimulation. The mere activation of both of these areas of the brain means that viewers are more engaged and therefore naturally develop stronger affiliation and interest in the content they’re consuming. As a small business striving for that brand recognition and so dependent on loyal customers that keep coming back for more, this is crucial.

Until next time… Onwards and Upwards!

John


If you want to talk about using video to increase your business, give John a call 0414 955 743 – advice is totally free of charge.

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