A Marketing Lesson from the Birds
IN THIS STORY you’ll learn a million dollar marketing lesson – from a few dozen parrots.
It’s human nature for us to focus constantly on what we want, and about how we are going to get it. It could be food, clothes, or a fancy new car — it doesn’t matter what it is. We spend our lives thinking about how we can satisfy our wants and needs.
This is a universal trait in all living creatures. It is at the heart of our very survival. And within this basic concept lies the problem, as well as the solution to your desire to successfully grow your business.
YOU want to generate more income from your business.
YOUR CUSTOMERS want to satisfy their wants and needs.
Here’s the key to success:
The more you focus on what ‘you’ want, the LESS you will get.
But the more you focus on what your ‘customers’ want, the MORE you will get.
This is a core plank of every successful small business’ platform.
And it’s central to our own “YOU WIN” philosophy.
Let me give you an example. We have a bird feeder outside in our back yard. We put it up because the kids loved it when the Blue Mountain Lorikeets, Rosella, Galahs and Cockatoos came into our yard to feed on the seasonal palm tree flowers.
However, when we first put the bird feeder up and filled it with generic bird seed, not one bird came to feast.
You know the reason, don’t you? The birds didn’t want the seed we put into the bird feeder. And so, they ignored our feeder.
Next time we filled up our bird feeder we filled it with a version of the special mix they use at Currumbin Bird Sanctuary. It was the kind of food the birds loved. And within a few days, we had up to 30 birds visiting our feeder, on and off all day.
We gave our feathered friends what ‘they’ wanted — and only then did we get what ‘we’ wanted.
It’s no different with people.
Most small business marketing focuses on the company, or the products and services, and not on the needs of their customers.
Their ads focus on how long they have been in business, how much experience they have, how many awards they’ve won.
Or they focus on the features of their product or service.
The bottom line is, your prospects and customers really don’t care about you or your company or your products and services.
They care about one thing only – “What’s in it for me?”
I don’t mean you shouldn’t think about what you want — what you want is very important. I’m simply saying that in order to get what you want, you must focus all of your energy on figuring out what your customers want and then give it to them. Then you will automatically get what you want.
For instance, at the More Customers Group we want to grow our business by selling web sites, social media marketing, business videos as well as our other products.
But if we just put up a web site, or pass out flyers, or place ads trying to sell our products in one quick and easy step, we would actually sell very, very little.
Why? Because people wouldn’t know us, like us or trust us enough to buy from us. They would be skeptical about our claims.
If you want to talk over these Get More Customers options, or the others I have up my sleeve, give me a call 0414 955 743 – advice is totally free of charge.