Of course, there are times when you will need to write a post in your blog that’s about your own business. Perhaps a new product or service. Perhaps a new staff member. Or maybe a special you are running.
But what will you publish all the other times?
Here’s Secret Number One: The other material you publish in your blog should be content your customers and potential customers will be interested in. You’ll see why later.
For example, if you sell sell ute canopies our research shows your potential customers will be interested in 4WD and camping. An interest in 4WD and camping leads to an interest in barbecue recipes, camping hints and tips, quick fixes for breakdowns… get the idea?
Another example could be a carpet cleaning business. Potential carpet cleaning customers might also be interested in DIY stain removal, household cleaning hints and tips and maybe easy decor ideas. Even easy projects around the house and yard.