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6 Ways to Use YouTube to Market Your Business

WANT TO PROMOTE your business with YouTube videos? Your customers are already watching YouTube, and they’re probably already looking for you there. Here are six ways you can use YouTube for small business marketing.

If you’re looking for ways to get word out about the products and services your small business sells, YouTube is a marketing tool you shouldn’t ignore.

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5 Ways to Predict a New Business Trend

SPOTTING A TREND ahead of the competition can give you a big leg up. But how do you tell a trend from a fad? Here are five ways you can spot trends while they are still on the horizon.

A trend is the distillation of a novelty – a novelty plus time. You can predict a trend by anticipating what will remain of a novelty in a year.

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24 Marketing Ideas That Work for Small Businesses

WHAT MARKETING ideas work for small businesses? What strategies can you use to get customers to notice you and bring you their business? Here are 24 ideas to help you reach your target market without spending a fortune.

Marketing is the key to success in just about all businesses. It’s not unusual, in fact, for a mediocre product with great marketing to outperform a good product that is poorly marketed.

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The Dos and Don’ts of a Successful Trade Show Exhibit

IF YOUR BUSINESS is suited to it, exhibiting at trade shows is a great way to attract new business, but it’s not cheap. Fortunately, there are many things you can do to better your chances for success.

Planning to exhibit at a trade show soon? If so, you’re not alone. Many businesses find that trade shows can be one of their best sources of new business as well as a good way to attract media attention.

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7 Tips for How to Brain it with Cold-Calling

IT’S A SHAME that the idea of cold calling strikes the greatest fear in people’s hearts. 

Most sales and marketing these days is done by more indirect methods like email marketing, blogging and even just using ways to get more customers to your website

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Why Local Business SEO is Vital to your Business

AS A SMALL-BUSINESS owner, it’s vital that you consider just how effective local business SEO is and the effect that it will have on your business.

Even if you’re trying to operate globally, it’s essential that you invest time in perfecting your local SEO practices. Here’s why.

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6 Things You Should Know About Email Marketing

EMAIL MARKETING has never gone out of style. Over the past decade, email marketing has resurfaced as one of the most effective tactics marketers can use to keep people within their buyer funnel.

Whether initiating someone who has just become aware of a product or retaining past customers by reminding them of what you offer, recurring emails are effective at helping companies grow.

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Essential Steps to Building Your Business Profile Locally

LOCAL BUSINESS often complain about the big chain stores eating away at their market share, but they are leaving a lot of simple opportunities on the table.

Many have an internet presence and assume that they don’t need to build a local brand if they are a local business.

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It’s a Real MUST to Claim Your Local Business Listings

IF YOU’RE building and managing your local business listings manually, you’ll need to go through a claiming process for most of them.

Claiming a listing online verifies that you’re the owner of a valid business and are authorized to maintain its presence on the web.

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8 Simple Steps to Get Started on Instagram for Your Business

More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand.

If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is much easier than it might look.

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8 Surefire Ways to Increase Content Engagement For Your Business

IF YOU’RE STRUGGLING to get engagement on your marketing content, you may be discouraged. It’s a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it’s not resonating with your audience.

But, it’s not the end of the world. If you know you’re creating quality content, here are some tips that can help you increase the shares, comments, and mentions of your content across the web.

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Don’t Make This Crucial Facebook Ad Mistake

DO YOU DREAM of customers flooding your client’s doors the second your ad pops up on Facebook? Well, that dream definitely won’t come to fruition if you don’t have a Jaw-Dropping Offer (JDO) tied to your campaign.

So, what exactly is a jaw-dropping offer? Well, I’m glad you asked.

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CHANGE OF PACE: Comical Courtroom Comments

WE ALL KNOW that all work and no play makes Jack a dull boy, so today we’re taking a break from business content and kick back for a few laughs in time for the weekend.

The funny quotes here are allegedly real true humorous extracts from courtrooms. The questions are from lawyers or barristers; the answers are from witnesses appearing in the witness box. Some of the questions are so daft they didn’t require answers.

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Why an Animated Explainer Video Should be Your Next Marketing Activity

Video marketing concept banner. Vector flat illustration for web banner infographics hero images.

IS SEEING really the same as believing? Consider your own behaviour: how do you read, learn or consume information? For most of us, it’s visual.

The numbers back this up – approximately one-third of all online activity is spent watching video, and 65 per cent of the population are visual learners.

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6 Reasons Why Your Businesses Needs More Video

NEVER FORGET that video is still the most powerful way to reach new clients and engage with them. In fact, video’s the most engaging of content available today. And it’s never been more affordable to create one, so why aren’t so many of today’s businesses using them?

Maybe it’s because they don’t know the reasons why video is so important.

So here are 6 reasons for you to use video to grow your small business.

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Free Checkup: Could You be Sued? plus SEO Best Practices

MOST BUSINESSES have neither the time nor access to the latest updates, on things like…

  • Out-of-date Anti-spam policies
  • IMPORTANT: Invalid or missing Legal disclaimers
  • Incorrect or absent Terms of Use policy changes
  • Incorrect or absent Privacy Policy
  • Missing Cookies Policy
  • Incorrect or absent Copyright /DCMA notices
  • Missing Earnings Disclaimers or FTC Statements

But we have the time. And the expertise.

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Most East Coast Businesses Owners Open to Website Litigation

BRISBANE MEDIA marketer Paul MacKenzie says almost all Queensland and New South Wales business websites in a study he conducted are leaving their owners open to litigation.

“Almost all of them haven’t kept up to date with the latest legal requirements and the business practices,” he says.

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