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Stop Chasing Problem Prospects

IF YOU’VE BEEN marketing your business for any length of time, then you know how important it is to follow-up with your prospects repeatedly to convert the highest percentage of them into customers. Read More…

Use Bullets in Your Marketing Materials

Bullets make your sales and marketing copy much more effective.

NO, I DIDN’T mean for you to use the kind of bullets made from lead.

I mean breaking your lists of steps, items, features and/or benefits into separate numbered or bulleted elements. Read More…

Business Promotion Idea List

ONE OF OUR longest serving subscribers, Bob Menzies, (no relation!) sent in this list of small business promotional ideas. Some are obvious, but you’d be surprised how many small businesses haven’t yet tried some of the best ones.
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Don’t Shoot the Messenger

SHOOTING THE messenger is a common mistake that can cost you a fortune if you make it.

Everyone is familiar with newspaper ads, door hangers, business cards, flyers, brochures, direct mail letters, Cable TV ads, billboards, the phone, e-mail, posters, post cards, package inserts, window displays, signs, etc.
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10 Ways Outsourcing Can Help Grow Your Business

OUTSOURCING, OR SUB-contracting is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don’t have the room, you need an expert, you have occasional busy periods, or you need more production to get orders out on time, etc. Read More…

Use videos to build your sales – big savings during September.


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