ONE OF the things we pride ourselves on in the More Customers Group is that we don’t use jargon. If it’s important enough to be said, it’s important enough to say it clearly.
SOMETIMES IT’S the unexpected that makes a normal customer Help Desk call just that little bit more special…
LIKE MANY busy business people, you probably heard from one source or another that every business needs a Facebook presence.
LET'S TALK about speaking in public. There are many times when a business person needs to speak in front of other people.
The ability to deliver an effective talk is one of the most valuable skills you can possess. If you want to be a leader in school, public speaking is often essential.
As a class officer, head of the student council, or president of a club, you are often called on to stand up and speak to a group. Public speaking is also important in the workplace.
The Eight Secrets of Successful Public Speaking:
- Define the purpose of your presentation before doing anything else.
- Spend plenty of time preparing your talk so it will be effective.
- Hook the attention of your listeners early in a speech so they will listen to the rest of it.
- Tell the audience why you're speaking to them at the beginning, the middle, and the end of your talk.
- Overcome stage fright by making it work for you.
- Use stories and anecdotes to bring your talk to life.
- Evaluate each talk you give so you can constantly improve your skills.
- Never stop practicing.
One of the best ways of organizing any presentation is also the simplest. It's called the 3 Ts, which are as follows:
- Tell the audience what you're going to say at the beginning of the talk.
- Tell the audience what you're going to say to them in the body of the talk.
- Tell the audience what you told them in the conclusion.
If you decide to incorporate humor into a speech, be sure to do the following:
- Know your audience. A joke that may seem funny to people in your age group may not seem as humorous to people who are your parents' age or may even fall flat with people who are your grandparents' age.
- Be conservative when using humor. Avoid the outlandish and sarcastic; try to find humor that appeals to every demographic group in your audience.
- Use humor only if you're used to doing so. If you are a naturally humorous person in your daily life, than it might be okay to try a little humor in a speech. If you are a more fact-based, serious person, it is better to stay in your comfort zone and avoid using humor in your presentations.
- Make it relevant. Any humor you use should relate directly to the topic of your speech.
- Rehearse. Practice and memorize your humorous story or joke in order to be fully engaged with the audience and appear spontaneous (even if you spent hours the night before practicing your speech).
Open with a Joke is good or a risk?
Humor may be a high risk because sometimes the speaker wasn't a good storyteller. Or, the speaker's idea of what was funny wasn't the same as her audience's.
The Benefits of Humor:
Although it is risky, humor is an effective tool if you can perfect it. Humor does many things. It:
- relaxes the audience.
- makes your speech more enjoyable.
- negates any hostility that may be present.
- overcomes introductions that may be overly flattering.
- lets the audience know that you don't take yourself too seriously.
- lightens up a dry subject.
For help with public speaking, speech writing and more, call John 1800 990 832
OK, SO you are about to move. Did your research on movers. Found a moving company with decent pricing, somewhat decent reviews and bearable BBB rating. Packed most of your stuff. Moving day is coming. Excited?
WHILE THERE is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut?
INCREASING COMPETITION in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators. But while it’s important for hotel marketers and revenue managers to consider both traditional and emerging opportunities, the costs associated with marketing your hotel through multiple channels can add up.
We live at a time where going online is a major decision businesses have to make. Without leveraging the internet, no business can benefit and grow in true sense as all prospects exist there. We know physical world has limitations while no boundaries exist online. This is why businesses can reach to any market and cross any geography to build their base. All this is not possible without having a feature-rich and powerful website . Every business with online dreams will need a professional website in order to reach to their target audience and convey their brand ideas and messages in an effective manner.
Want to design or re-design your existing website ?
In today’s fast world, website is the front face of your company. Users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull. If users or customers don’t get attracted to your website, they don’t stick to it. To make your website attractive and visually appealing for the customers, you need to acquire services of professional and trustworthy IT Design Company.
CHOOSING THE right web design company is crucial for your small business. You need to do enough research before you choose a web design company, because a well structured website that has a good design and layout attracts, engages and retains visitors; whereas a poorly designed website can drive away your prospective customers. Therefore, you need to be sensible while choosing a web designing company for your business.
Coming up with professional-looking video s to promote your brand, services or products are not something that every business can do. This is because not all companies have a talented in-house video production team. But if you really want to have and promote a video that represents your brand, you can hire a video production company.
The definition for marketing tools, and their uses are going to be different for every business, and really depends on what kind of marketing you are referring to. Are you marketing offline, or are you marketing online? The definition for marketing tools in regards to offline marketing would entail things like newspapers, yellow pages, billboards, and radio to name a few.
For the purpose of this article, I would like to briefly go into more detail about the definition for marketing tools in regards to online marketing. Online marketing methods give you the opportunity to quickly promote your business and/or products to a multitude of prospective customers, and include tools like the following three examples:
This article that you are reading right now is a tremendous marketing tool called article marketing. You just simply write an article that pertains to your business, and have it published on any online article directory.
When you are searching a topic on the internet, a list of results will appear. If you were to see a thumbnail to a video that pertains to what you are searching for in the search results, odds are, you will watch that video first above any other result that appears on that page. This is human nature, and this is what video marketing is dependent on. Produce a video that pertains to your business and post it to any online video website.
Blogs are the most favored types of website by the search engines. This can give you the ability to rank high in the search engines if you post good quality and informative material about your business. It is always in your best interest to post unique content, meaning content that can not be found anywhere else on the web.
Please keep in mind that all three of the above marketing tools require extensive keyword research. Keyword research provides you with the information that you need to post your material in a way that it can be ranked favorably in the search engines, so that your business or opportunity can be found by people who are searching for what you have to offer.
If you learn to implement these three simple Online Marketing techniques, you will be driving a tremendous amount of traffic to your website in no time. If you master these simple strategies, and put them into massive action, your business will begin to thrive.
GIFs inserted into posts, Twitter and webpages are short animations of a portion of a video clip or images stitched together to entice users to click. The Internet is getting busier and busier with images, video , text, and users are getting lost in it. Hence the emergence of technology to encourage clicks with moving images: GIFs
Embedded video is static until a user clicks to watch. This results in the “lost content” on a page. Publishers are searching for ways to grab those eyeballs to see beyond the image thumbnail that represents the video.
Advertising revenue is much greater for Video pre-roll than any other form. This is why clicks on videos are so important to publishers.
GIFs are created using a software program to convert some of the video frames into an animation. It is a bit jerky depending upon election of how many frames per second. A traditional video utilizes almost 30 frames per second. GIFs typically are 12-20 frames per second depending upon the quality desired.
There are other preview products on the market, including the Videobar, which offers real video clips from a video at the 30 frames per second. The preview panel is smaller but clearer, and include audio, begging for that click through.
Research shows that users respond more to video, period. They stay on a website longer, purchase more, and it increases the enjoyment of the experience.
Also, the attention span of users has been dropping, down now to less than 10 seconds. So, what can a publisher do in 10 seconds? Add some animation – but not corny animation (the old GIF application). Start some video preview for users to stop and watch… enticing that click.
There are a number of companies offering GIF creation, including imgflip.com, gifmaker.me, and giphy.com.
Twitter has added the ability to insert a GIF to its Tweet feature. This is proof of concept for previewing video content for business.
Google Play has utilized this feature extensively: https://twitter.com/GooglePlayMusic and I vote that its effective. One image thumbnail covering a video player does not tell a story. Video frames tell a story. With the advent of users reading less and watching more video, it seems obvious that making video move is the next big thing for video discovery, ad revenue increase for video, and a better user experience.
So if you have video, look into bringing your video to life by adding a form of video preview. There is preview for every other medium of communication. It’s time now, for video to have it, always.
One of the reasons people will consider hiring a photo production company is because they want a professional who can help them shoot photos or video s to promote themselves or their brand. These types of photo services are not only great for businesses in different industries, but they can also help individuals who are in the arts or entertainment business. This is why photo production is such a lucrative business.
Even though it is possible to get a message across through pictures you have taken yourself, you do not want your first impression to look as if it is unprofessional and haphazard. Unless you are a professional photographer or video grapher, it does not make sense to ignore the benefits of a company that offers photo production in as one of their services. These companies can really help take your “brand” to the next level. And these benefits will see you make a lot more money than the minor sums you have to spend on these photo production services. And you will be reaping these benefits for a long time to come, especially if you are part of the entertainment industry.
If you are a prospective model or actor who is looking to get a leg up on the competition, you will need professional photos and/or videos in order to make yourself shine. The truth is that there are thousands of people with the same dreams and aspirations as you. If your photos look as if they were taken with a phone in your back yard, you are not going to get a call back from agents or companies. They will look at your photos and see some potential, but they will not be impressed by your lack of professionalism or effort.
A lot of people think that getting professional pictures from a company that specializes in photo production is too expensive, but are you willing to sacrifice your future over a few dollars? You might save a little bit of money right now, but you are giving up the chance to really shine in the profession of your choice. It is not a cliché to say that there is a fine line between success and failure. Some of this comes down to talent and fortune, but the effort and sacrifices you make will also make a huge difference.
For businesses, it is a no brain to consult with a photo production company if they are looking to promote a new product or service. It does not matter if your business is a restaurant or a boutique, you will want to take professional photos of your establishment and the products you are selling. This is the only way you are going to entice customers, especially in an image-driven city. People will only visit spots if they seem exciting and trendy. But how will you promote those features in your business unless you have professional photos or videos taken?
Do you want to create a product video or you already have a product video ? How do you know if your video will be effective? Here are some questions you can use as a checklist to evaluate your product videos, or help you improve your script before you create product videos. Look at your script or video and answer these questions. Imagine that you know nothing about the product and you have never seen the video (or read the script). You need to step back and judge the video without being emotionally attached to the product or the video (and this is not easy!). Answering the questions will help you pinpoint the areas in your script or video that are weak (or you have missed), and help you address all the key issues. Incidentally, the same applies to videos explaining a service, but for simplicity sake we will focus on product videos.
A. Introduction to the product
1. Is it clear from the introduction what the product is? y/n
2. Is the value proposition stated in the introduction, and is it clear what the product does? y/n
3. If it is relevant, is the target audience addressed in the introduction (who can use this product, skill level required, etc)? y/n
4. Is the introduction to the product effective? Give yourself a score: 1 – 10
If you answered no to any of the questions, go back and modify the script or the video. If it is too late to change the video, make a note to yourself to address this issue in the next video you produce.
B. Basic Features and Differentiating Features
1. Does the video go over the features/parts/functions of the product after the initial introduction? y/n
If no, skip to part C, but make sure you go back and address all the issues in the B section when improving your script or your video.
2. Does the video go over the parts of the product? Will the viewer know what comes in the box? y/n
3. Is the viewer shown different functions of the product, or different options like size, colors, etc? y/n
4. Does the video give enough information to compare this product to similar products based on it’s features? y/n
5. Is the video effective at elaborating on the value proposition and discussing the features of the product? Give yourself a score: 1-10
C. Using the product. Demonstration
1. Does the video explain how the product works from the user’s perspective? y/n
2. Is the viewer shown specific steps he/she can follow to start using the product? y/n
3. Do you think the viewer will have a clear understanding of how the product should work? y/n
4. Are the demonstration and explanations effective in re-assuring viewers that they can use this product, and feel comfortable knowing what to expect? Give yourself a score: 1-10
Finally, once you addressed all the key issues, you can move on to evaluating the video as a whole.
D. Production Quality, Overall Impressions
1. How would you rate the overall production quality of the video, its style, level of professionalism, creativity? Give yourself a score 1-10
2. Your overall rating considering the structural aspect of the video: How well was the video structured and organized, was there a logical progression, were there distinct parts that communicated different ideas, or did the video jump from one idea to the next randomly? If you were given a task of dividing this video into distinct chapters for ease of navigation, would it be easy to do? Give yourself a score 1-10
3. How would you rate the overall effectiveness of the video in promoting the product? Give yourself a score 1-10
4. What were the strengths of the video?
5. What were the weaknesses?
Now that you have honestly answered all the questions, try to write some recommendations. You can use them when creating future videos or improve the existing ones.
Internet marketing is simply the process of promoting a product or service on the internet, which makes it possible for businesses to reach to a huge number of internet users from all over the world.
There are many different kinds of internet marketing strategies. These include email marketing, social media marketing, video marketing, display advertising, affiliate marketing or search engine marketing.
Focused And Targeted Marketing
The reason that businesses use internet marketing is because it has allowed unprecedented levels of focused and targeted marketing. Customers are looking online for solutions to their problems that work and offer good value for money.But with so many businesses online, you need to clearly present your prospects with exactly the kinds of solutions they are looking for.
Here are 5 ways that businesses use internet marketing to their advantage.
1. Know Your Market
A market or niche is the specific industry that your online business focuses on. Remember that no business can sell to everyone. The more focused you can make the content on your website, video s, social media posts, and any other marketing messages, the more successful your online business will become.
2. A Professional Website
If your website looks unprofessional, prospects won’t hang around for long. Even if you implement every internet marketing strategy to get visitors to your website in the first place, if it looks shoddy and unprofessional, it’s highly unlikely that they will consider buying from you.
3. You Provide Value
Just because the information on your website is free doesn’t mean it should be rubbish. In fact, producing high quality content on a regular is a great way internet marketing strategy. Make sure your website has information on every product and service you offer.
4. Build A List Of Prospects
Use your website to capture email addresses and build your email marketing list. By doing this, you can connect with your prospects on frequent basis. By delivering valuable information via email, it will help you to develop a relationship with your prospects and show you know what you are talking about. That way, they will be more likely to buy from you.
5. Monitor The Trends In Your Marketplace
Success in internet marketing comes from giving your prospects what they want and need. Demonstrate to your potential customers that you know all about all the top products and services available, not just your own. If you study your niche and keep up to date with the latest trends, you can make use of this information to position your business as the go to brand.
Video production is one of the best ways in which business struggles, potential, strategies, clients, target markets, vision and mission can be presented in an entertaining and a highly engaging manner. The final editing and production of a video is a key element to its success. A well-produced video has potential to describe and explain the mentioned features in a remarkably short time. Hiring a video production company is essential in order to produce a video that is entertaining and widely accepted by your customers all across your proximity.
So the question that most will ask is why hire a production company for your video? There are many answers to this question, However, the article will highlight some of the main reasons why hiring a production company is the key to increased business.
The first advantage is that a production company will undoubtedly satisfy your demand for your video to have a global approach and appeal. Hiring a video company will further develop an entertaining effect within your video. This goes a long way in creating inbound traffic to a business.
A media production company will also help your video get massive airplay by the leading advertising channels all over the world depending on your preference. They will achieve this by producing a high quality video that is widely accepted by all the major shareholders in the video industry.
A well-produced video will pull huge profits from the after sales. International organization are most likely to enter into lucrative with you, seeking your approval to use your highly produced video in marketing them. Thus, well-produced videos will increase your income, money that can be used to invest into other promotional companies to keep producing high quality videos for you.
Another top reason to hire services of a production company is for trust building purpose. As the owner of the video, you will build trust with the consumers of your video products by keeping them entertained with videos of high quality produced by a top video creation company.
Popularity, fame and celebrity status is another top reason to hire a production firm. A quality video will hit the social media, talks as soon as it hits the market. If you are in the video, and the video is produced in the best quality, you will be the celebrity of the moment and your ratings in the video industry will shoot up, and top review charts until another quality video displaces yours from the top.
Clearly, these top reasons to hire a video production company to produce your videos have far many pros than cons. Even though hiring a production company for your video may come at a higher cost, it is much better because you will get a video with the best quality, which will in turn make a lot of sales. Therefore, do not look at the initial cost of engaging the production company, However one should look at the final success achieved from having a quality video produced.
How Much Does It Cost to Run Your Video Production Business? Knowing the answer to this question is crucial to your success. It is almost impossible to know what strategy to pursue until you fully understand what it takes for you to break- even each and every day.
Here’s a basic formula.
1. List all fixed (including your salary) and variable expenses that you incur on average each month. Leave out what you pay freelancers or other project related costs such as voiceovers, music licenses, etc. What is that number? Let’s say that your cost per month is $5000.
2. Divide this number by the average number of workdays per month. Let’s assume you have 20 workdays that would cost you $250 per day to run your video business. This is your break- even point.
Knowing this information allows you to focus your efforts on a daily basis. What video production services can you offer that will help you meet or exceed the $250 per day cost? Can you think of something that would give you consistent work each week that will contribute heavily to covering your costs?
Here’s what I used to do back then to help guarantee that I would meet or beat my daily cost.
• Looked and secured freelance camera operator gigs with sports networks. I worked for several companies in this fashion but what ended up really helping was a contract to videotape approximately 90 sporting events for $350 per day. On average, I worked 3-4 days a week on this gig, which gave me 3 days to capitalize on other opportunities.
• I searched and found a weekly television show that needed an editor. The show was a local access show produced in Atlanta and I called a “help wanted” ad posted on an industry forum. This deal ended up bringing me between $500 to $800 each week.
• Lastly, I was able to fill the rest of my open time by editing weddings for several videographers across the country. Needless to say, I worked my tail off to keep all of this going but I hardly ever had problems meeting or beating my costs. The key was in diversifying the types of projects and to hunt for something that would last longer than just one project.
I searched for and found residual project opportunities. I would now argue that I wasn’t paid nearly enough for any of the work I did back then but at least I had the volume of work needed to cover my expenses and to make a nice profit.
What does it cost you per day to run your video production business? Are you selling enough to cover this expense? Are you charging enough per hour? Do you need to look for residual opportunities that will bring in money on a regular basis?
Make a list of all the possible opportunities you’d like to pursue and go for it. If you aren’t charging enough, adjust your rates accordingly. If your rates are too high which are resulting in less bookings, consider lowering them so that you can sell more. If your projects are typically one offs, seek out jobs that you can contribute to for a long period of time, even if the per hour rate is a bit less than your normal projects.
When setting up your video production business for the first time, you may need to do some freelance work to make up for the times when you don’t have any major projects to do. As a freelance video grapher, how much should you charge for your services?
I’ve always believed that you should never leave money on the table when negotiating a deal with a customer. In other words, if a customer expects to pay $1,000 for you to shoot for a day, you shouldn’t offer to do it for $700. On the other hand, if a customer only wants to pay $700 for your services, you shouldn’t turn it down just because you ordinarily like to make $1,000 for a day’s worth of work.
Regarding my pricing strategy, I try to charge somewhere close to industry standard rates so that I make as much money as possible while remaining competitive when compared to other videographers in my market.
For a one-person camera crew, my day rate is $1,200. This includes my camcorder, tripod, wireless microphone, light kit and up to 10 hours of time working on the shoot.
My half day rate for a one-person crew is $800 and includes the same equipment package and up to 5 hours in the field.
For most customers, this rate is acceptable. For others, it’s more than they have in their budget for the project. When a customer indicates that my rates are higher than they want to pay, I simply ask them what they have in their budget for these services. Then, if what they are comfortable paying is within range of what I’m willing to accept, I’ll book the gig.
I typically won’t accept anything less than $700 for a full day of shooting and $500 for a half day but I rarely have to go that low. Most customers who have experience hiring freelance videographers are familiar with industry standard rates and fully expect to pay them. Then, when they call you again in the future, they’ll pay the same rates again and again.
The best strategy is to set your rates according to industry standards so you have something to go by when people ask what you charge. Then, be willing to negotiate from there so you can book the gig.
In my mind, a guaranteed $700 for a day’s worth of work is far better than getting nothing because you refused to accept less than what is on your rate sheet.
A bird in the hand is better than two in the bush. $700 in your checking account is better than $700 in your competitor’s account. Plus, when that customer needs to hire a videographer for another shoot, who do you think will get the call? The other guy will… every time. Think hard about the lifetime value of a new customer before you turn down a freelance gig because they didn’t want to pay you full rate.
Another thing to keep in mind is that if your rates are too low, a customer might perceive you as not qualified compared to other videographers in your area. If their rates average $800 to $1200 for a full day of shooting and your rate is $500, odds are good they’ll hire one of them instead of you.
Having rates that are too low can make you look like an amateur regardless of how long you’ve been working as a professional videographer.
There will also be opportunities when you are asked to work using someone else’s equipment instead of your own. For these cases, you’ll need rates for just your time that doesn’t include the use of your gear.
I prefer not to work without my own equipment because I like to make the extra money but freelance beggars can’t always be choosers. Again, guaranteed money is better than no money.
My full day rate without equipment is $500 and my half-day rate is $350. These are pretty standard in the industry for experienced videographers so your rates may vary. If you are in a position where you are still trying to make a name for yourself, you may want to charge closer to $300 for a full day and $150 for a half day.
The same rules apply here as they did above when it came to negotiating rates. When asked if what your rate is for shooting with someone else’s equipment, tell them but be open to charging less if their budget requires it.
Always remember that guaranteed money is better than no money. If someone is willing to book you today for $300 but you have a deal that has a 50% chance of going through that will pay you $500 to shoot on the same day, take the guaranteed money. You can always try to convince the other customer to shoot on a different day by offering them a discount.
Or, if they can’t shoot on a different day, you can book the gig anyway at the higher amount and call one of your trusted videographer friends to cover the shoot for you. The customer pays you $500. You pay the other videographer $300.
The net result is that you made $300 on your shoot and $200 from the other shoot all in the same day. Then, when you get paid for the other shoot, you cut the videographer a check and off you go. Plus, you have two satisfied customers who will call you for future work.
If your goal is to make more than six-figures with your freelance videography business, you’ll have to book multiple gigs at the same time on a regular basis. It’s possible to do this if done correctly. The more trusted partners you have in your network, the more money you can make on a given day, week or month.
One final thought about setting your freelance videography rates. Even though there are industry standard rates for these services, it’s up to you to manage your finances so that your rates will cover business expenses and your personal salary each month.
When you are first getting started, it’s vitally important that you run your household and business as lean as possible. Get rid of all unnecessary expenses and restructure your debt if possible so you can reduce monthly payments.
In this business, there will be great months followed by terrible months regarding sales. Keeping your monthly expenses as low as possible will put you in the best position to achieve success. It is possible to support your family and to even provide a luxurious lifestyle with your freelance income but many families find that having a second income from a spouse’s job makes things a lot easier.
If you have two incomes in your household, you have the option to charge less than your competitors for your services. Just keep in mind that you’ll run the risk of customers not taking you as serious as your competitors because your rates aren’t in line with theirs. Tread carefully.
I suggest you quote industry standard rates but that be willing to negotiate down as far as you are comfortable doing so in order to get the gig. Then, when it comes time to invoice the customer, put the industry standard rate first followed by the amount you chose to discount the rate in order to help the customer meet their budgetary requirements. This way, they’ll understand the true value of your service and you did them a favor by discounting the rate to meet their needs. This will go a long way in building good will with that customer and will greatly increase the odds they will only want to work with you should they have the need for any freelance work in the future.