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Video Production Business Tips – How Much Does It Cost to Run Your Video Business?

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How Much Does It Cost to Run Your Video Production Business? Knowing the answer to this question is crucial to your success. It is almost impossible to know what strategy to pursue until you fully understand what it takes for you to break- even each and every day.

Here’s a basic formula.

1. List all fixed (including your salary) and variable expenses that you incur on average each month. Leave out what you pay freelancers or other project related costs such as voiceovers, music licenses, etc. What is that number? Let’s say that your cost per month is $5000.

2. Divide this number by the average number of workdays per month. Let’s assume you have 20 workdays that would cost you $250 per day to run your video business. This is your break- even point.

Knowing this information allows you to focus your efforts on a daily basis. What video production services can you offer that will help you meet or exceed the $250 per day cost? Can you think of something that would give you consistent work each week that will contribute heavily to covering your costs?

Here’s what I used to do back then to help guarantee that I would meet or beat my daily cost.

• Looked and secured freelance camera operator gigs with sports networks. I worked for several companies in this fashion but what ended up really helping was a contract to videotape approximately 90 sporting events for $350 per day. On average, I worked 3-4 days a week on this gig, which gave me 3 days to capitalize on other opportunities.

• I searched and found a weekly television show that needed an editor. The show was a local access show produced in Atlanta and I called a “help wanted” ad posted on an industry forum. This deal ended up bringing me between $500 to $800 each week.

• Lastly, I was able to fill the rest of my open time by editing weddings for several videographers across the country. Needless to say, I worked my tail off to keep all of this going but I hardly ever had problems meeting or beating my costs. The key was in diversifying the types of projects and to hunt for something that would last longer than just one project.

I searched for and found residual project opportunities. I would now argue that I wasn’t paid nearly enough for any of the work I did back then but at least I had the volume of work needed to cover my expenses and to make a nice profit.

What does it cost you per day to run your video production business? Are you selling enough to cover this expense? Are you charging enough per hour? Do you need to look for residual opportunities that will bring in money on a regular basis?

Make a list of all the possible opportunities you’d like to pursue and go for it. If you aren’t charging enough, adjust your rates accordingly. If your rates are too high which are resulting in less bookings, consider lowering them so that you can sell more. If your projects are typically one offs, seek out jobs that you can contribute to for a long period of time, even if the per hour rate is a bit less than your normal projects.

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Source by Kris Simmons

Key Ingredients To Make A Successful Digital Marketing Strategy

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Digital Marketing is one of the most effective ways of marketing of products and services over the World Wide Web by using digital technologies. It has become essential in today’s time because it helps to accelerate the success of your business and allow you to win the marketing war against your competitors. To win this competition, you have to start thinking like a player, so, that you can make every step to the winning end. If you are new to the internet and not well-aware of its tactics, so, you can take professional Digital Marketing Services from a reputed company. You can include all below-mentioned ingredients to make a successful marketing plan that helps to beat the competition.

Set A Goal: If you actually want to make a winning strategy, so, first of all, you have to set your goals that let you understand where you actually stand and where you want to go. This may help you to take your steps in a right direction, so, that you will get the results what you are looking for your business growth.

Define Your Brand: Branding of your business will help the customer to differentiate you from others. If you really want to make a goal that you can hit, so, you should define your brand first. This may help your customer to know a little more about you and your offered products and services and give them a reason to get connected with you.

User Experience Is Key To Success: For a perfect marketing plan, you cannot ignore the satisfaction of your client. It’s your primary duty to fulfill their needs; otherwise, they will never show their interest to you. For this, you have to understand that providing a pleasant user-experience is actually the key to success.

Focus On Quality, Not Quantity: Your Digital Marketing Strategy is incomplete without understanding the value of quality of the content over the quantity. So, you should make your actions in the right direction rather than waste your time on useless things.

Invest In SEO Is Important: Your Digital Marketing Strategy cannot work out if you are not investing in the SEO. A reliable SEO Company will help you to win this competition and make your distinct identity over the internet and intranet.

For sure, all above points will help you to make a successful plan for you can take your actions to beat the market competition. So, what are you waiting for? Start it now.

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Source by Gunjan Singh

How to Write a Sample Marketing Script For Your Company Video

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Video marketing should be among the elements of every company marketing strategy. Typically, several samples of marketing scripts need to be created, reviewed and approved before one or two are chosen for your company video .

Whether you are a small business or large company, your PR video needs to have specific components to help your customer understand you business and how you can help service their needs.

Marketing campaigns that utilize video can be more effective and provide a better connection to the prospect than a 1 dimensional newsletter or e-mail.

What are the 3 components every sample marketing script should contain?

1. Introduction – Every script should introduce the company and the business segment they serve. Within 10 seconds your prospect should know who you are, what you do and the types for products and services you provide

2. Explain why the customer should use your services – The next 30 seconds of the video should focus on your company’s experience, strengths and capabilities. Create a sense of connection with them and their needs. Focus on the company’s core business that help the prospect define whether or you are the solution to their problem.

3. Finish with a strong statement that gives the customer confidence in your ability to meet their needs. Explain why you deserve their business and why they should go the next step and contact your company for more information.

In summary, your sample marketing script should be concise and targeted at creating a connection with the person watching it. Define a goal before sitting down and drafting you scripts and once you have created a few, re-visit them to see which one best meets that goal.

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Source by Montgomery Emerson

How Do Businesses Use Internet Marketing?

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Internet marketing is simply the process of promoting a product or service on the internet, which makes it possible for businesses to reach to a huge number of internet users from all over the world.

There are many different kinds of internet marketing strategies. These include email marketing, social media marketing, video marketing, display advertising, affiliate marketing or search engine marketing.

Focused And Targeted Marketing

The reason that businesses use internet marketing is because it has allowed unprecedented levels of focused and targeted marketing. Customers are looking online for solutions to their problems that work and offer good value for money.But with so many businesses online, you need to clearly present your prospects with exactly the kinds of solutions they are looking for.

Here are 5 ways that businesses use internet marketing to their advantage.

1. Know Your Market

A market or niche is the specific industry that your online business focuses on. Remember that no business can sell to everyone. The more focused you can make the content on your website, video s, social media posts, and any other marketing messages, the more successful your online business will become.

2. A Professional Website

If your website looks unprofessional, prospects won’t hang around for long. Even if you implement every internet marketing strategy to get visitors to your website in the first place, if it looks shoddy and unprofessional, it’s highly unlikely that they will consider buying from you.

3. You Provide Value

Just because the information on your website is free doesn’t mean it should be rubbish. In fact, producing high quality content on a regular is a great way internet marketing strategy. Make sure your website has information on every product and service you offer.

4. Build A List Of Prospects

Use your website to capture email addresses and build your email marketing list. By doing this, you can connect with your prospects on frequent basis. By delivering valuable information via email, it will help you to develop a relationship with your prospects and show you know what you are talking about. That way, they will be more likely to buy from you.

5. Monitor The Trends In Your Marketplace

Success in internet marketing comes from giving your prospects what they want and need. Demonstrate to your potential customers that you know all about all the top products and services available, not just your own. If you study your niche and keep up to date with the latest trends, you can make use of this information to position your business as the go to brand.

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Source by Jon Allo

How Does Information Technology Help in Marketing?

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Information technology affects everything like producing products, transportation, raw materials, consumers, prices, time and workers. It will make the product reach the consumer, in good quality, and desired quantity, fast and at a low cost.

Technology has extended producing opportunities and media offerings as well as providing an entirely new way to look at existing marketing. This has resulted in changes in how marketers shove information to clients as well as how and when customers receive the information to capitalize on this ever-changing environment marketing and information technology functions need to work together strategically.

In the era of global, consumer-focused, quality-driven business viewpoint, the regulation of marketing plays a central role in the formulation and implementation of corporate strategies. This has placed great demands on the discipline’s primary functions of; communicating these efforts to customers, designing and implementing responsive marketing strategies for goods and services, and learning about customers and their needs.

At present each & every company wants to be globalized, so for this reason they do marketing of their products in the other countries using the IT medium. IT plays a vital role in the globalization of the company and the most popular medium for globalization is use of the internet. In a Marketing field most of the work is done by computer so we can say that IT is the essential factor of marketing.

Information technology may provide considerable benefits in marketing. However, successful use of IT involves the integration of IT planning and marketing planning. This presumes that:

– The use of IT is leaded by Information Systems Strategy; and

– This strategy is reproduced in the established information systems.

The value of IT as a prospective source of competitive benefit is clearly realized. But marketing information schemes strategies are not obviously reflected in the existing information systems. For example, databases assisting improved customer service were uncommon even though specialization and customer focus were emphasized in marketing strategies. This indicates that IT may not have forever been used to its full potential in marketing.

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Source by Steve Hachey

Promotional Video Facts – How to Make Online Video Promotions Work For Your Business

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A promotional video is easily the fastest, most effective and most affordable way of promoting your business. Yet despite online video s proving to be the fastest growing medium on the web, why are so few business taking advantage of this potential goldmine?

There simply couldn’t be a better time to consider having a promotional video created for your business, hotel or organisation. The official statistics demonstrate that whilst searches for promotional video based information are rising rapidly, other forms of media such as text based website content are remaining fairly static.

YouTube, the web’s most popular repository for free video content, is the third most visited website on the planet. No other online medium gives you as great a chance to reach out to your prospective customers, to sell your product or service in a visually compelling way and to communicate more information more effectively than a promotional video.

Yet here’s the thing – very few people are doing it!

Why is this? Simply put, relatively few people have caught on to the fact that a promotional video is a huge opportunity, and with far less competition than within standard text based searches, you stand much more of a chance of being found than relying on two lines of text that might be buried within millions – or even billions of results.

When compared to other online forms of marketing, a promotional video has many advantages, including:
• The ability to bring your business to life in three dimensions
• The ability to create movement and personal interest
• The ability to use video editing techniques, including music, to generate a mood or atmosphere
• The ability to combine multiple forms of media, including video, audio, text, pictures and animation

Statistics demonstrate that once someone begins watching a short video online, they tend on average to watch the whole video. This is in direct contrast to the proportion of people who read everything on your website, which is very low indeed. Effectively you have an actively engaged visitor with whom you can communicate in a way that is much more comprehensive than any other.

While on the subject of statistics – here are two more:
• 75% of visitors to a website stay less than 30 seconds
• 33% of visitors watch an online promotional video to the very end

Let’s consider how these two statistics compare. Let’s say you receive 1000 visitors to your website. 750 of those will leave before they’ve been there for 30 seconds, which means that almost certainly they will not have read everything you have to say about your company. 250 of your visitors are likely to stay for longer than 30 seconds – but will they read everything, look at all the pictures and take on board your important messages?

Now if you have a promotional video on your site, on YouTube, Google Videos or elsewhere, of your 1000 visitors 333 of them will stay with you for 3 minutes. Not only have you retained the interest of a higher number of people, but don’t you think those 333 people will have taken in all of your most important ideas and messages? Whichever way you look at it, the facts speak for themselves – a promotional video is easily the most effective way of marketing your business, hotel or organisation today.

Remember also that people think in images. For proof, simply think of the word elephant. Are you thinking of the word elephant? No, probably not, because what you’re almost certainly doing is imagining an elephant in your mind. The chances are high that the elephant’s not frozen motionless either. The truth is our minds work a little like a video player, playing back or creating visual ideas.

When it comes to marketing your business it makes sense to use a medium which more closely matches the way people’s minds work. A recent study carried out at New York University revealed that people only tend to remember about 20% of what they read, but 80% of what they see.

Do you want to take advantage of one of the least competitive, most effective online marketing opportunities available? Do you want to attract more visitors, retain visitors for longer, communicate more information to those visitors and have those visitors remember around 60% more than they would visiting your competitors’ sites?

The answer is simple. An online promotional video is easily the best way of promoting your business. Video is the fastest growing trend on the web, allowing you to promote your business, hotel or organisation in a way that’s far more in tune with the way people are using the internet today. Your promotional video may only last 3 minutes, but those 3 minutes could be the most important moments for the success of your business.

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Source by Darren Parkinson

Video InPage Vs TV Advertising Vs Video SSP & Ad Server

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9 Reasons why online video advertising kicks TV’s butt

As the winds in online advertising are shifting constantly, we find 2015 to be a year of change for Video advertising worldwide. This shifting is also apparent in comparison between television advertising and online video ads. As stated across the internet, the growth of Video ads compared to the decrease in television usage, is predicting an overwhelming overcome of Video ads over TV already in the year 2017.

All these, was predicted and supported by stats from studies in the US, which shows a static state of TV viewers, and growth in online Video streaming and time spent online watching videos. This of course resulted in shifting of the advertising budgets towards online already in 2015, which is only expected to grow in 2016, and complete it’s domination over TV ads in 2017. Nonetheless TV is predicted to remain at it is, which means budgets could stay static, and focused mostly on prime time and top channels.

What is Video InPage and how it works

Video InPage is a video ad format inserted in the middle of articles. It plays only once visible enough on the user’s screen and pauses when the user can’t see it on screen. The Video ad is usually placed in the middle of articles. It plays automatically when half of the creative is in view and pauses if the user scrolls past it then plays again when it comes into view. After that, the video disappears after completion. Finally user-initiated sound – when he scrolls down to the ad unit

Advantages of InPage advertising

1. Fully compatible for both Mobile and Desktop.

2. Self-expanding video player

3. Reaching the right audience

4. User Friendly

5. Very high Click Rate and more impact-full brand encounter

6. Worldwide demand, Arab Market Oriented

7. Targeting techniques: Contextual – Audience -­ Social

8. Performance

9. Control of ad engagement, offering an optimal navigation experience

TV Advertising overview

Advertising on television allows you to show and tell a wide audience your business, product, or service. It allows you to actually analyze the benefits of ownership. You can show how your product or service works and how it’s packaged so prospective customers will know what to look for at the point of sale. It has been a popular medium for large retailers ever since the TV first began to appear in living rooms. With the arrival of cable television came lowered production costs and the opportunity to reach smaller, more targeted markets, making it a viable option for small to medium-size businesses as well.

What is Video SSP & Ad Server

Strictly direct inventory ensuring maximum transparency and flexibility to deliver the best results. An HTML5 Video player with cross-device support, supporting all existing video tags formats out there (VAST 2/3, VPAID, JS, IMA3 and much more). A unique yield optimization engine delivers only the best fill rate and the most accurate reporting.

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Source by Sherry N. Morcos

Why Video Marketing Is So Important and How to Do It

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Have you got a business online? Do you require some fresh, exciting marketing strategies? If so, video marketing might be just the solution for you. Posting videos on the internet is a wonderful way to generate a new client-base and stay connected with your existing customers. In order to find out more, keep reading.

Marketing videos are best when left short and sweet, focused only about the point you would like to make. Most people have a short attention span and want to have the information that they’re searching for, covered quickly. When a longer video is unavoidable, consider dividing it into targeted segments which can be watched in stages or individually to capture a specific bit of information.

Quantity and quality must both be looked at when making videos because both aspects matter to viewers. Videos should be uploaded regularly so your customers have something new to look forward to on your channel. Making new videos also forces others to cover new topics, meaning a number of your videos are more inclined to interest customers. The more videos you produce, the greater your exposure will be.

Give your customers awesome content and your video may just go viral. Top-of-the-line equipment is not required when making videos. If the information is relevant, people will sit through a mildly boring video. If you can afford one, it is still a wise idea, however, to acquire an effective camera for creating your video content.

They won’t necessarily come even though you build it. Promoting yourself can be just as important as creating content. When you market well, more people will spot your videos and spread the word about your good ones. So marketing through good videos is essential for your online marketing strategy.

You will have a limited time frame to capture the interest of the viewers so use it well. The 1st 15-20 seconds of your own video are key. The first few seconds must engage and captivate your audience to make sure they continue to watch the video in its entirety.

If you would like customers to purchase something, you should use a visible and working link in the description text. When possible, also include this link from the video player. This ensures it can’t be stripped as a result.

People like to feel like you can be trusted! Be truthful in your video and be honest about the product or service that you are discussing. By speaking with sincerity, individuals will be far more likely to take to heart the issue you have presented and revisit your videos in the future.

Collect important data surrounding the topic of the video first. Use the information to create your video – hone the information, better the machine, produce it in a professional way, then release it to everyone and do it all over again with more topics.

Always provide some kind of call to action following each video. Let your viewers know where they could get the products or services you just described or considered. Make it simple for your website visitors to go to by making your instructions simple and clear. Encourage them to act quickly and be clear about the way to this. Include a telephone call to action in your video marketing campaign. Specific, bold calls to action are a smart way to wrap up your videos.

Advertising through video marketing really can lead to increased profits and a larger customer base. Keep what you’ve learned in mind as you go about employing this approach to advertise your business.

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Source by Matthew Way

Video Marketing – What is Video Tagging?

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When it comes to video marketing, it is important to tag your video s properly in order to make it easier to find in the search engines. With proper video tagging, the videos that you have uploaded can be easily discovered by search engines and people who have searched it using certain keywords.

Keywords play an important role in the world of internet marketing. These keywords will help you a lot in making your business well known. So, if you intend to use video marketing as your strategy in promoting your business, it is very important to place the right tags to your videos.

This type of online video optimization can actually help in increasing the traffic to your website. If you are familiar with search engine optimization, meta tagging is similar to tagging the videos. On your description meta tag, you will have to come up with a good title and description to your video so that it can be easily discovered through search engines.

The title tag of the video is used as the headline of the video that you have uploaded; therefore, it is very important to come up with a good title. The title should also include the keywords that are commonly searched. When thinking of the appropriate title, you should come up with a title that will mainly represent your video. The title itself should give an idea of the content of the video that you have uploaded. Also, keep in mind that the title should not be too lengthy because it will not entirely show when the headlines are listed in the search.

Aside from the title, another important tag for the video would be the description tag. The description tag should be clear and concise. Just like the title, it should not be too lengthy or wordy.

Another important tag for your video would be the video tag wherein it consists of single word phrases that are usually searched by people. This is similar to the keywords but it is only composed of single words while keywords refer to phrases that are usually used to search for videos.

Make sure that when you tag the videos that you upload, you use the right keywords that are related to the content of your video. Do not stuff your tags with keywords that are unnecessary because it might not become search engine friendly anymore. The most important thing is to keep everything simple and be patient in waiting for the results.

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Source by Samuel Knoll

Tips For Working With Your Chosen Video Production Company

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Coming up with professional-looking video s to promote your brand, services or products are not something that every business can do. This is because not all companies have a talented in-house video production team. But if you really want to have and promote a video that represents your brand, you can hire a video production company.

Once you have hired a video production company, don’t think that all your hard work ends here. To make sure you have a good video representative of your brand or one that does a good job of introducing and showcasing your products or services, it is essential that you work well with your hired video production company.

Below are some tips you can follow to have a good working relationship with your chosen video production company and achieve your goals:

Discuss all your goals about the project. Identify the goals you want the video to achieve and talk about them in detail with your hired service provider. Be as specific as you can: do you want this video to introduce your new product or service or do you want it to help you achieve brand recognition? If you don’t have a clear set of target goals for your video, you’ll end up with having one that is useless and you will just waste a lot of your time and money.

Set your budget and make sure the video production company knows this. Once you have set a budget for this project, it is important to relay this to your chosen partner. If not, you may end up being surprised with the amount you have to pay for. However, once you’ve figured out what you can spend, you still need to be open with that figure. Make sure you give a reasonable range of budget to work with to help the production team focus on the right content and solutions.

Be flexible. One of the reasons you decided to hire a video production company is to get advice from them and to optimize their expertise. As such, it won’t do you any good if you shut down their ideas and recommendations. Listen to them and be open to the options you’re presented with. In general, creative concepts can be hard to visualize. If possible, wait until for the video to be completed until you judge.

Be honest. Lastly, if you don’t like something about the content or the direction the project is headed to, don’t hesitate to tell this to your chosen partner’s representative. You are the client and the one paying them so they need to satisfy your requirements. Don’t be easily satisfied with the results they give you as well; if you think that the video was poorly made, have it redone.

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Source by Sasha Marin

Top Reasons To Hire a Video Production Company

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Video production is one of the best ways in which business struggles, potential, strategies, clients, target markets, vision and mission can be presented in an entertaining and a highly engaging manner. The final editing and production of a video is a key element to its success. A well-produced video has potential to describe and explain the mentioned features in a remarkably short time. Hiring a video production company is essential in order to produce a video that is entertaining and widely accepted by your customers all across your proximity.

So the question that most will ask is why hire a production company for your video? There are many answers to this question, However, the article will highlight some of the main reasons why hiring a production company is the key to increased business.

The first advantage is that a production company will undoubtedly satisfy your demand for your video to have a global approach and appeal. Hiring a video company will further develop an entertaining effect within your video. This goes a long way in creating inbound traffic to a business.

A media production company will also help your video get massive airplay by the leading advertising channels all over the world depending on your preference. They will achieve this by producing a high quality video that is widely accepted by all the major shareholders in the video industry.

A well-produced video will pull huge profits from the after sales. International organization are most likely to enter into lucrative with you, seeking your approval to use your highly produced video in marketing them. Thus, well-produced videos will increase your income, money that can be used to invest into other promotional companies to keep producing high quality videos for you.

Another top reason to hire services of a production company is for trust building purpose. As the owner of the video, you will build trust with the consumers of your video products by keeping them entertained with videos of high quality produced by a top video creation company.

Popularity, fame and celebrity status is another top reason to hire a production firm. A quality video will hit the social media, talks as soon as it hits the market. If you are in the video, and the video is produced in the best quality, you will be the celebrity of the moment and your ratings in the video industry will shoot up, and top review charts until another quality video displaces yours from the top.

Clearly, these top reasons to hire a video production company to produce your videos have far many pros than cons. Even though hiring a production company for your video may come at a higher cost, it is much better because you will get a video with the best quality, which will in turn make a lot of sales. Therefore, do not look at the initial cost of engaging the production company, However one should look at the final success achieved from having a quality video produced.

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Source by Kris V Martin

Online Forms Offer Better Data, More Security, and Less Spam

Unless you are a hermit or have terribly poor Internet manners, you’ll want to give your online visitors a way to contact you by e-mail.

The Mailto: Link

The easiest method, of course, is to include a mailto: link on your webpage, such as: "Please contact me if you desire." When your visitor clicks on the hyperlinked words, it pulls up the visitor’s e-mail program to send an e-mail. The HTML syntax is relatively simple:

Please contact me if you desire

By adding the subject after a question mark you can segregate these e-mails by subject line as they are delivered to you.

Please contact me if you desire

Nearly anyone can add a mailto: link to a webpage. But there are two drawbacks:

  • Spam. The underlying e-mail address is inevitably sucked up by spambots, resulting in an increasing deluge of spam.
  • Incomplete Data. Though you can control the subject line and will retrieve your sender’s e-mail address (and perhaps name), you often don’t get essential information such as phone number, address, etc. that enables you to provide immediate help.

Online Forms

A step forward is the use of an online form that provides fields for each piece of data you ask for. You can make some fields required, thus providing data consistency and completeness. An old standby is Matt Wright’s legendary FormMail program written in Perl (http://www.scriptarchive.com/formmail.html). Matt plugged some serious security holes in 2002, but such programs continue to have two weaknesses:

  • Spam. Though hidden from view, your recipient e-mail address may still accessible by spambots unless the program is custom written.
  • Security. Many generic form programs like FormMail can expose to view the file structure of your server, making it much easier for malicious or thieving hackers to attack your server, find your server password file, download your data, or perhaps even corrupt or destroy your site. Hackers also attempt to insert characters into data fields that will trigger errors that, in turn, expose your web server’s file structure.

More Secure Forms

Modern forms are designed for greater security against both spam and hackers.

  • Hidden configuration files. These days most forms hide sensitive data such as recipient e-mail address and file structure in a configuration file that cannot be viewed from a browser interface.
  • Field verification can prevent hackers from entering characters into your fields to provoke errors. Verification is best accomplished "server-side" by your forms program, rather than "client-side" using JavaScript on your visitor’s web browser — which can be bypassed by hackers.
  • JavaScript field verification, however, helps you get more consistent, error-free data from your visitors, avoiding skipped fields, incorrect characters in a field, etc.
  • CAPTCHA applications are a type of graphic challenge-response system. They display a word that (hopefully) can’t be read by a hacker’s computer, forcing hackers to personally look at each form they fill out. Hackers still pester some, but a CAPTCHA application does cut down on wholesale form spamming.
  • ScanAlert (www.scanalert.com) from McAfee is a paid service that regularly attempts to hack into your website, looking for poorly written programs and older versions of server software, PHP, MySQL, as well as other security problems. Sites that withstand this kind of scrutiny can display the HackerSafe logo, which has been often demonstrated to increase sales 10% to 15%. Without this kind of service, your site is likely to become vulnerable to attack without you even being aware of problems.

Some Helpful Tools

Here are form tools that may prove helpful. As you look for a program for your site: (1) observe how highly it is rated and by how many users, (2) read user reviews, (3) see if an online forum is available for support and user questions, and (4) look for a recent update date, a sign that a program is still under active development.

Need to find out more about your Getting your online forms happeningContact John here or call/sms 0414 955 743

How to Involve an SEO Expert during the Web Design Process

COSTLY WEBSITE PROBLEMS can be avoided if a business consults a Search Engine Optimization (SEO) expert before and during website design. It’s hard when prospective clients call us, excited about an expensive new website, and we have to tell them that their sites require redesign.

Fortunately, however, an SEO expert usually needs to spend only a few hours to review your web design at certain crucial stages to save far greater expenses and headaches later on.

Stage 1: Concept and Marketing Strategy

You probably have a vision of the content and general site structure you are looking for. Before you meet with your web designer, contact your SEO expert who can provide you with marketing insights and ideas that perhaps you hadn’t considered. As a result of this meeting, your website plans could change dramatically — for the better. At this stage, a lot of money can be saved by firming up a more concrete, search engine friendly site plan.

Stage 2: Presenting the Vision to the Designer

It also helps to have your SEO expert meet with you and your web designer (in person or by telephone) when you lay out your vision and site plan. Your SEO expert is there to answer questions and ensure that your search engine marketing objectives are not thwarted should a grand design concept change the previous site plan.

During this meeting the designer will often provide a time schedule for deliverables and explain when you can weigh-in on each step of the design process. In the presence of the web designer, ask your SEO expert at what checkpoints it is best for him or her to check in on the progress.

Set up those checkpoints and clearly state that the design cannot continue without an official sign-off from your SEO expert. Without this it is far too easy for the design process to build momentum and breeze by these key checkpoints. Important: Even if your designer claims to have SEO experience, you’re still wise to include an independent SEO expert. Your designer’s SEO techniques may well be out of date.

Stage 3: Final Draft Review

Before you sign-off and agree to your final website, make certain to clear the final product with your SEO expert. At this stage any SEO mistakes that may have made it through the design and review process can be caught before final sign-off.

Once you sign off on the final website, subsequent corrections get very costly. There is no question that money can be saved — and in fact made — from having a search engine optimizer involved. After all, if your website is search engine friendly right out of the gate, you are one major step closer to profitable search engine rankings.

Need to find out more about Better Search Engine optimisation for your website? Contact John here or call/sms 0414 955 743

How I get your web pages to top 10 in Google

The more I speak with clients about optimising their web pages so they nail Top 10 in Google, the more I realise there are a lot of Search Engine Professionals out there still using methods that were out of date last year.

Yet small businesses listen to them, because they don’t know any different.

Before I tell you exactly I do to get your web page to land top 10 in Google, there are a few facts you need to know about the Search Engine Optimisation industry.

  1. If your SEO professional isn’t using techniques from the past 4 months or less, you’re paying hard earned cash to them for nothing.
  2. The search engine industry is changing almost daily. Google alone uses 200+ double-degree propeller heads to improve their search results accuracy. If your SEO person isn’t constantly studying and learning the new ways Google wants them to react, he’s taking your money under false pretext.
  3. If anyone guarantees you a result, they are conning you.
  4. SEO professionals should know when NOT to optimise a web page. That’s just as important as knowing how to optimise a page.

Now here’s the meat – here’s exactly what it takes to get your web page to land number one in Google”

Step 1: Each web page must have a primary key word or phrase. We first make sure that your chosen keyword/phrase is the best choice to turn your visitors into buyers.

Did you realise that is a vital step? It’s not about whether you land Top 10 in Google, but it’s about whether the customer buys from you, or contacts you.

It’s of no use to you if your page lands top 10 in Google every ten minutes but the visitor doesn’t click on your link, land on your web page, then do business with you.

Step 2: Next, we check the cache of the page in Google. We want to make sure it’s been freshly visited by the little Google Spiders. If it’s not ‘fresh’ then we know the marketing on your page needs a ‘caffeine’ injection. If it does, we

  1. provide suggestions for your content, title, description and body copy
  2. organise 5 to 10 quick, real, good-quality links to your page. By ‘good’ I mean links which aren’t buried between Viagra and penis lengthening ads or Free Online Casino chip links
  3. Finally, we organise some blog links to your page. Most SEOs don’t even know they need to be doing this in order to most effectively market your web pages

Step 3: We verify the projected traffic levels to your chosen keyword/phrase. Some keywords/phrases are so seldom searched they don’t get hardly any results from one month to the next. We prefer use your money on the pages which deliver you the best results.

Step 4: We check the search engine results pages (SERPS) for your keyword/phrase. Are there Premium ads at the top? Local Ads? YouTube and GoogleVid ads? Are the top 6 places take up by ‘immovables’ like Amazon, Wikipedia, eBay or EzineArticles.com? If this is the case we’ll stop analysis right there and move on to your next keyword/phrase. Again, we don’t want to waste your money.

Step 5: Next, I verify that there’s room for you in the market. We need to size up your competition. We have special software which makes sure what your competition really is when your keyword/phrase is searched. Hey, and do you think we care how many results are against you? We don’t. We’re only interested in the Top Ten search engine results. That’s all.

I mean, if I get you from 200th right up to 50th, will that do you any good? No way. Almost no-one clicks more than twice after they search. So that’s why I’m on about top 10 all the time. For me, if you not landing top 10 in Google, you’ve still got a way to go.

Step 6: Now I take a look at your page itself. I’ll check your On-Page Optimisation. I look for things like the page name, title, description, keywords and some other metatag stuff which doesn’t show up on the web page people see. I have some more specialised software which helps me out here as well. We might even try for an indented listing if the page looks like it stacks up OK.

Step 7: If it warrants it, now is where I’ll create a focussed page of original content which hones in directly on your keyword/phrase. Compelling title, proper use of the keyword/phrase and body text. Then we upload it up to your server.

Step 8: It’s no good having a hot new page ‘up there’ if it’s not noticed. So at this point I ‘market’ the page using a blog-based technique which should normally get your new page indexed in about 3 hours.

Step 9: I now recheck the new page and verify it’s scoring more than 85% in my ‘yardstick’ software. If not, it’s back to Steps 6, 7 and 8.

Step 10: Now I use two other proprietary applications to narrow in on which Top Ten results are vulnerable, then go after them. In SEO a lot of the deal is all about pages which link back to your own page. Usually if there are a couple of results pages with low back links, we can have their spot or better inside 40 days.

And that’s it. Using the techniques above, you’ll be amazed at how much overall improvement your website can enjoy in just 90 days.

Need to find out more about getting your website Top 10 in Google? Contact John here or call/sms 0414 955 743

This print ordering trick will save you money, big time

THERE’S NO NEED to waste money every time you order printing. There are dozens of ways to buy printing much cheaper than you normally pay.

Here’s one of them. We have a client who has just ordered 25,000 DL sized (99mm x 210mm, or one-third A4) postcards. They’re really schmick, printed on lovely 300 gsm gloss art, full colour both sides, a real treat to look at. And they’ll be a terrific boon to his business.

They’ll really bring in new clients for him, big-time. When they’re printed we’ll mail them out to selected small businesses in South East Queensland.

Now here’s the thing.

When the printer we’re using for the job does 25,000 DL cards, he lays out 12 of them on an A2 sheet. It means he only prints around 2100 sheets, then cuts them up.

And here’s where you can save money.

If I give him ELEVEN of my client’s cards, and ONE of yours, you can get just over 2000 of your own cards, by piggy-backing on the big job. You’ll get your cards at around ONE-THIRD of what they should cost.

My client doesn’t care . . . all he cares about is that his job is done as promised, and we mail it out on time. If you need to produce a classy DL sizes 4 colour both sides promo card in time for Christmas, give me a call 04141 955 743 and I’ll slip you in on the big job. But I can’t take too many, so first in, best dressed!

Need to find out more about grabbing one-off bargains in printing? Contact John here or call/sms 0414 955 743

 

How to make your leaflet drop campaign work 800% better

Gold Coast Mower Recycler Errol Maker was in to see us recently about the most efficient means of promoting his new business.

Part of our marketing plan included door-to-door letterbox drops. You know the type — an A5 sheet, so you get 2 out of an A4 piece of paper, printed in a coloured ink, slipped into your letterbox along with every other letter and junk item for the day.

Our challenge was to make Errol’s message not only stand out from the rest, but also to be kept, not thrown in the bin straight away.

I called a long time printer mate of mine, John Mulliss from Jack Flash print. A quick check confirmed my plan would be viable.

In the past I’ve found that people are more inclined to keep a smaller junk mail item, like a business card. But we need to get more info to them than a business card would allow.

80% better response using this simple improvement

So I designed a 99mm x 72mm card, which will give you 12 cards to an A3 sheet.

The good news was, Errol got 1000 cards from Jack Flash for the same price as 1000 A5 flyers on normal bond.

And here’s the kicker: Errol got 800% more response from the cards as he did on one of his previous A5 flyer campaigns!

Advertising Makeover

Advertising can be just like taking a bunch of $100 notes out of your wallet and setting them on fire.

Here’s how one print ad was turned from a money-burning waste to a powerful, response-pulling advertisement.

First, this is the text for a proposed advert in a prestige travel magazine.

SEALAND VILLAS
PUERTO POLLENSA – Northern Mallorca
“DISCOVER THE DIFFERENCE”

Exclusive independent Company – our aim is simple:

  • PERSONAL service – guaranteed
  • Reasonable prices
  • Quality Villas
  • Excellent service
  • FREE one Group A Car
  • Loyalty Club upgrades, discounts guaranteed

BEAUTIFUL VILLAS WITH PRIVATE POOLS

  • Al la Carte
  • Views of the Sea
  • Walkable to Pollensa or Puerto Pollensa
  • Nr. Sea

BOOK NOW – THE CHOICE IS YOURS!
RESERVATIONS 01903 210507
BROCHURE LINE 01903 232640
WWW.SEALANDVILLAS.COM

Now let’s take a look at what the ad is telling me, the potential customer. It tells of all the nice things that are there. It describes the facilities clearly and without a lot of useless words.

But here’s the kicker . . . so does every other ad selling the same type of holiday!

How can we set ourselves apart from the others? To make your advertising different (read ‘effective’) you have to answer the only question your potential customer is asking:

“What’s in it for me?”

To show your customer what’s in it for him or her, you have to point out the benefits of what you have on offer, not just the features. If you have excellent service, tell them that your excellent service means they’ll feel like royalty.

Get the idea? Let’s take a look at the ad again, but this time let’s add some more words. Let’s add some sizzle to our steak!

“Discover the Difference between us and the others”
As an exclusive, independent company we aren’t tied to a corporate bean counter’s idea of what a decent holiday should be.
So we can really pull out all stops to
give you the best experience possible!

  • PERSONAL service — we guarantee you’ll be a face with a name, not just some booking number
  • Reasonable prices — we can usually tailor our packages to suit your budget
  • Quality Villas — feel like royalty on a working class budget/
  • Excellent service — because you deserve the best
  • FREE one Group A Car — a second rate car could ruin your holiday
  • Loyalty Club upgrades — spend more to get more
  • Our Discounts are Guaranteed — If we promise you a discount . . . you’ll get it! We pride ourselves on our honesty and dedication in making your holiday the BEST YOU’VE EVER HAD!

BEAUTIFUL VILLAS WITH PRIVATE POOLS — ever wanted to swim naked? Now’s your chance!

  • Al la Carte Menu — no need to put up with boring fixed menu cafeteria-style food
  • Views of the Ocean — enjoy breakfast/cocktails while you soak up the beauty of the sun rising/setting.
  • Short, fascinating walk to Pollensa or Puerto Pollensa — shopping bargains, quaint local produce. Stuff you’ll never see again!
  • Near the Ocean — smell the pure salt air/ feel the clean air on your skin etc

Phone NOW . . . our limited number of DISCOUNT PACKAGES are being booked FAST!

SEALAND VILLAS
PUERTO POLLENSA – Northern Mallorca
Contact details

RESERVATIONS  01903  210507
BROCHURE LINE 01903  232640
WWW.SEALANDVILLAS.COM

If you print out the two ads you’ll easily see the difference.

Problem is, the second ad is now a lot bigger than the first one. When this happens, I always remember the words of an old friend of mine, Aussie advertising genius, Dick Ash. We did a lot of work for Dick when he had the national contract for Jim Beam, Absolut, Cutty Sark and Cuervo.

Dick lived by one golden advertising rule . . . “ONE AD, ONE PRODUCT”. What he was saying was don’t clutter your ad with everything bar the kitchen sink.

This is what ad campaigns are for. If you have 5 unique points to get across, take five ads, and get each point across, one ad at a time.

Obviously since our sample our product is a holiday at our resort (one product), we don’t need more than a two-ad campaign — one for the resort proper, and one for the surrounding locale.

FOOTNOTE: Notice I moved the business name from the top of the ad? That’s because you need to ALWAYS run a headline up there (see our next story).

And bluntly, no-one gives two hoots who you are.

At least, not until you’ve created enough desire in their mind for your product or service. So use the whole ad to sell them, and right at the end, tell them how to get hold of you.

Last, but most definitely not least, tell them to act. This seems so obvious, in fact so obvious than almost all advertisers forget to do it! It’s called your call to action — and never run an ad without it.

Generate More New Customers

ONCE YOU HAVE established a consistent method of attracting new prospects to your business, you need to follow-up with those prospects over and over again to convert them into customers.

Your prospects will buy from you only when they are ready to buy — not when you want them to buy.

Some of them may be ready to buy now or within a week. But many more will not be ready to buy for a month, or six months or perhaps a year.

If you are not uppermost in your prospects’ minds when they are ready to buy, they will most likely buy from one of your competitors rather than from you.

How do you follow up?

There are many ways to follow-up with your prospects. But you want to make sure that you follow-up as a welcome guest, as opposed to an unwelcome pest.

If you follow-up with an annoying approach like, ‘Are you ready to buy yet? Are you ready to buy yet?’ you will convert very, very few of your prospects into customers. When they see you coming, they’ll run for the hills!

One way you can follow-up with your prospects is like we do with a newsletter offering valuable tips to your prospects. Of course, along with your tips, you will include information about your product or service, along with a special offer.

Always provide your prospects with useful information that is related to your product or service, and you will be welcome and not avoided.

You can follow-up periodically in-person, by phone, by fax, by postcard, by letter, by e-mail, etc.

With enough prospects on your prospect follow-up list and a solid offer, you will convert a certain percentage of your prospects into customers each month.

Create an Effective Prospect Generator

In order to attract prospects to your business, you’ll need to give them an offer they can’t refuse. You’ll have to create an enticing prospect generator, also called a lead generator.

For our business, we offer various incentives as “freebies” — more often than not free evaluations. We also offer free, no-strings-attached advice. Try us out here.

We also offer special offers which genuinely save our clients money and help them get more customers through the door.

With these prospect generators we consistently attract new clients to our business each and every month.

And each time we publish some new articles on this website, we receive enquiries which we can convert into long and fruitful relationships.

It’s important for you to have a lead generating process, and a follow-up process to convert those leads into paying customers.

It doesn’t matter what kind of business you’re in, you need to attract new prospects with an enticing lead generator and then you need to follow-up with those prospects to convert a percentage of them into paying customers.

This is the obstacle to business success most small business owners face. They simply don’t have a simple, reliable prospecting system in place to attract new customers.

You can’t guess at the solution to that problem. You need a proven effective system that will work for your business.

We’ve been teaching small business owners like yours how to attract customers like a magnet with effective prospect generators. When you learn how to do that right, there is no limit to the size your business and your bank account can grow.

Set Weekly and Monthly Prospect Goals

IN ORDER to achieve your monthly sales goals, you’re going to also have to meet monthly prospect (another term is potential customer) goals. The more prospects you attract to your business, the more customers you will have.

There’s no getting around it, you can never stop attracting prospects to your business. If you do, your sales will eventually begin to dwindle.

The reason you need so many prospects, is because not all prospects will become paying customers. Only a percentage of prospects will convert. For some businesses it can be a high percentage, but for most businesses, you can expect 1% – 10% of your prospects to convert into paying customers.

If you convert 10% of your prospects into paying customers, then you need 10 prospects to generate one new customer. You’ll need 100 new prospects to create 10 new customers.

You’ll have to determine how many new customers you want to generate each month, and then determine how many prospects you’ll need to attract to generate that number of customers. That will be your monthly prospect goal.

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