What is Search Engine Optimisation?
Exactly what is Search Engine Optimisation? Search Engine Optimisation (SEO), is a complex, ever changing process, designed to get your web pages to land Top 10 in Google (the first page) whenever someone uses Google to search for what you do. And don’t forget that’s 90+% of Australian online searches.
The only consistent thing about the way search engines decide whether your web pages land on their first page is that what works really well today probably won’t work so well tomorrow.
That’s why you need experienced search marketing professionals who keep their fingers on the pulse of the major search engines. If Google hiccups, we know about it. If Yahoo! gets stubborn, we’ll coax those rankings back to the first page.
Working with search engines is a long-term, high maintenance relationship and we’re dedicated to managing that relationship so you don’t have to, and at an investment you can feel good about.
A more efficient form of advertising
In answering the question, “What is Search Engine Optimisation?” we answer SEO is only the latest form of advertising. The difference is that SEO is much cheaper, more cost effective and much more efficient.
Why? Because in advertising, whether it’s newspapers, TV, radio or phonebooks – you’re paying to have your message delivered to thousands, or even hundreds of thousands, of customers.
The reality is you only need to reach the people who need your products or services
Today. For example, in my region, there are around 160 people who need carpet laying each day. But if you advertise in the newspaper you’ll be paying them to take your message to over 500,000 people. It’s a very wasteful way to advertise.
Even a moderate 10 cm x 3 column is going to cost you $800-$1200 every Saturday. That’s anywhere between $3000 and $4800 every month of your life. But you can optimise your website for less than $500 per month.
Here’s why SEO is the best form of advertising
- Because 90+% of Australians use Google when they search for something online:
- It makes much more sense to get your website landing Top 10 in Google search results.
- It makes much more sense to aim your advertising only at the people who need your services.
- It makes much more sense to spend $400 and reach more people than if you spend $2500.
So How Exactly Does SEO Work?
Now we know what is search engine optimisation, but how it works is another matter. Even though Search Engines keep changing the way they evaluate your web page, there are certain universal guidelines regarding what central principles and elements are vital to your search marketing strategy.