People Don’t Read The Web. They Watch Videos!
Gone are the days when you could just slap some text on a webpage and have it sell your products and services for you. Gone also are the days when some simple stock photos showing a diverse cast of employees could inspire your visitors.
People no longer read the web. They interact with the web. What is the best way to interact with your visitors, who are your potential clients, customers, and even fans? Videos. Visitors love videos, and the answer to your website is corporate web videos.
What are corporate web videos? These are videos you put on your website that do all the talking for you. While it’s totally fine to put up a transcript for the deaf, or for those who don’t have the ability to play videos, you are shooting your website in the foot if you’re not using videos to engage your visitors.
The truth is, many internet users these days are lazy – lazy in the sense that they skim over text, looking for visuals to treat their eyes.
What point is there writing a block of text when your visitors are just going to ignore it in favor of going to your competitor’s site, that probably has a video? Not investing in a video of your own is a surefire way to lose money and give it to your competition instead.
What kind of corporate web videos should you use? You don’t need something extra fancy. Just have a spokesperson, who can be the CEO, the president, the chairman, or even a charismatic employee (it’s best to use someone from the company and not a hired actor) put on their best uniform and get in front of a video camera.
Topics that you can cover are the history of your company, your goals, your services, or anything else you can think of. Video testimonials from actual clients and customers are also great additions to add authenticity to your site.
Adding these videos should instantly change your visitor stats. You’ll find that your site visitors not only stay longer, but interact with more of your pages and check out more things.
And when visitors stick around longer to see what you offer, they’ll be more likely to use your services either immediately or farther on down the road. The cost of putting together some simple videos will soon enough pay for itself.
The other big plus of these videos is that they add authority and authenticity to your business, which is especially important if your brand is not a household name. Having a moving, talking face to associate with a website gives visitors comfort.
This is compared to having nothing but text and soulless stock imagery that looks like you threw it all together in only a few minutes.
If you want to get an edge on the competition, then you need to add videos to your website. Remember, people no longer read the web… they watch it!