Definition:
Online marketing refers to a set of powerful tools and methodologies used for promoting products and services through the internet. As such online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet. Online marketing is also referred to as internet marketing, web marketing, digital marketing and search engine marketing (SEM).
Purpose:
Online marketing’s primary role, much like traditional marketing, is to drive traffic and increase awareness. However online marketing’s main focus is driving traffic to the businesses website, from there the website would then be optimised to ensure that the visitor knows what it is you are wanting them to do, eg make an enquiry, signup for your email database, purchase a product etc. Online marketing can deliver several benefits including, growth in potential, high return on investment, improved customer service, competitive advantage and unlike traditional marketing it is highly measurable.
Online marketing can be quite broad, and varies according to each individual businesses requirements. While it can be daunting, partnering with a reputable digital agency can ensure you make the most of the opportunities available to you and don’t waste time and money pursuing unprofitable or low return on investment channels.
Online marketing, when done well, should combine creative and technical tools with a focus on connecting businesses with qualified potential customers. Whether you are an ecommerce business, local service, influential expert, retailer or anything in-between finding the right combination of online marketing tools and strategies will ensure you can connect with your target market in a highly advantageous way.
What We Do:
Search Engine Optimisation: Potential customers find businesses (like yours) through the search engines. A targeted and effective SEO campaign ensure that your website is always visible and at the top of the search results, maximising your website traffic, sales and customers. Read More…
Pay Per Click Online Marketing: With Google accounting for over 90% of all search activity in Australia, having your business listed and visible is critical for success. Our PPC service run through Google Adwords is designed to get high quality traffic to your website that will influence your bottom line. Read More…
Content Marketing: Attracting new customers to your website is no longer a simple process, and converting these visitors is more competitive than ever. With the changes in Search Engine Optimisation and Google’s algorithm, creating new, engaging content on a regular basis is fast becoming the most important factor of any marketing plan. Read More…
Social Media Marketing: In today’s ever evolving world, where we’re more connected to our devices than ever before, it’s never been more important for businesses to devise smart marketing strategies that are able to cut through to a targeted audience. Read More…
Email Marketing: Whilst social media has had a surge in popularity over recent years, email marketing remains one of the highest ROI and most measurable tools available for small business. Read More…