UPSELLING IS about getting the same customer to buy something else after an initial purchase. Here’s why you need to know how it works.
Research says you’ve got a 60-70% better chance to make a second sale to an existing customer.
Freecall 1800 990 832
Why Social Media is the BEST Tool to Connect With Your Customer
A HOLISTIC marketing strategy requires brands to use a combination of traditional, print, and digital marketing, but for customer-facing businesses, social media should be considered the primary tool for reaching one’s audience.
Most businesses, big or small, already know the importance of social media. Brands tend to ensure they have a presence on all the major social media channels, and are involved in social advertising, as well. But just how important social media is for customer connections is something businesses have yet to ascertain
How to Get Backlinks to Your Website in 2019
SEO HAS CHANGED enormously over the last couple of decades, and it continues to evolve every year.
Techniques and strategies change all the time, but one factor has remained incredibly important when it comes to ranking your website and that’s the need to generate high-quality backlinks.
The 8 Best Video Hosting Sites for Businesses in 2019
VIDEOS HAVE dominated the web for ages, and now video marketing is becoming a necessity for any business. 87 percent of online marketers create video content, while 51 percent of them tout videos as the content with the best ROI.
Both marketers and consumers agree that video is here to stay.
How to Tell if It’s Time to Revamp Your Old Website
WHILE THERE is no specific expiry date on a website, there comes a time when a refresh and a revamp of your website makes good business sense. So, what are some key indicators that your website is no longer making the cut?
New Website: We Help Out Small Businesses as Well
WE’RE ALWAYS happy to do our best to help out small, developing businesses, as well as our much larger clients.
Kharisma is a talented fashion designer completing her Diploma of Applied Fashion Design and Merchandising at the Australian Institute of Fashion Design in Brisbane
New Video: Mactech Australia’s Onsite Clamshell Lathe
OUR LATEST video for Mactech Australia was launched earlier today, Feb 7, 2019.
The Mactech crew had just completed an onsite job for an alumina refinery in Gladstone, Queensland, and did the whole job under budget.
NATIONAL BRAND: Evolution of a Logo
MACTECH AUSTRALIA started life as Specialised Sales & Service, established in Perth and servicing Western Australia.
Over the years CEO Alan Swallow purchased the business outright and expanded it into a national brand.
How to Write a Sample Marketing Script For Your Company Video
VIDEO MARKETING should be one of the primary elements of every company’s marketing strategy.
Typically, several samples of marketing scripts need to be created, reviewed and approved before one or two are chosen for your company video.
Fun With Logos: Heavy Metal at its Best!
WE HAD a great time with this logo for Mal Crowley of Engineering Unlimited in Tamworth.
Mal wanted a logo that was “heavy metal” and reflected everything he offered his clients.
Accommodation: 6 Easy Ways to Promote Your Business and Increase Revenue
INCREASING COMPETITION in today’s online business climate has necessitated more diversified marketing and distribution strategies for hotel operators.
But while it’s important for hotel, motel and holiday unit marketers and revenue managers to consider both traditional and emerging opportunities, the costs associated with marketing your property through multiple channels can add up.
Promotional Video Facts – How to Make Online Video Promotions Work For Your Business
A PROMOTIONAL video is easily the fastest, most effective and most affordable way of promoting your business.
Yet despite online videos proving to be the fastest growing medium on the web, why are so few business taking advantage of this potential goldmine?
Tips For Working With Your Chosen Video Production Company
COMING UP with professional-looking videos to promote your brand, services or products is not something that every business can do. This is because not all companies have a talented in-house video production team.
But if you really want to have, and promote, a video that represents your brand, you can hire a video production company.
What it Takes to Get Your Web Pages to Top 10 in Google
THE MORE I speak with clients about optimising their web pages so they nail Top 10 in Google, the more I realise there are a lot of Search Engine Professionals out there still using methods that have been out of date since last century.
Yet small businesses listen to them, because they don’t know any different.
Before I tell you exactly I do to get your web page to land top 10 in Google, there are a few facts you need to know about the Search Engine Optimisation industry.
- If your SEO professional isn’t using techniques from the past 4 months or less, you’re paying hard earned cash to them for nothing.
- The search engine industry is changing almost daily. Google alone uses 200+ double-degree propeller heads to improve their search algorithms. If your SEO person isn’t constantly studying and learning the new ways Google wants them to react, he’s taking your money under false pretext.
- If anyone guarantees you a result, they are conning you.
- SEO professionals should know when NOT to optimise a web page. That’s just as important as knowing how to optimise a page.
Now here’s the meat – here’s exactly what it takes to get your web page to land number one in Google
Step 1: Each web page must have a primary key word or phrase. We first make sure that your chosen keyword/phrase is the best choice to turn your visitors into buyers.
Did you realise that is a vital step? It’s not about whether you land Top 10 in Google, but it’s about whether the customer buys from you, or contacts you.
It’s of no use to you if your page lands top 10 in Google every ten minutes but the visitor doesn’t click on your link, land on your web page, then do business with you.
Step 2: Next, we check the cache of the page in Google. We want to make sure it’s been freshly visited by the little Google Spiders. If it’s not ‘fresh’ then we know the marketing on your page needs a ‘caffeine’ injection. If it does, we
- provide suggestions for your content, title, description and body copy
- organise 5 to 10 quick, real, good-quality links to your page. By ‘good’ I mean links which aren’t buried between Viagra and penis lengthening ads or Free Online Casino chip links
- Finally, we organise some high quality links to your page. Many SEOs don’t even know they need to be doing this in order to most effectively market your web pages
Step 3: We verify the projected traffic levels to your chosen keyword/phrase. Some keywords/phrases are so seldom searched they don’t get hardly any results from one month to the next. We prefer use your money on the pages which deliver you the best results. We have a doctor in Brisbane who complained that he didn’t rank for a particular keyword, when three of his opposition doctors did. I showed him that no-one ever searches for those terms. He never asked again.
Step 4: We check the search engine results pages (SERPS) for your keyword/phrase. Are there Premium ads at the top? Local Ads? YouTube and GoogleVid ads? Are the top 6 places take up by ‘immovables’ like Amazon, Wikipedia, eBay or EzineArticles.com? If this is the case we’ll stop analysis right there and move on to your next keyword/phrase. Again, we don’t want to waste your money.
Step 5: Next, I verify that there’s room for you in the market. We need to size up your competition. We have dedicated software which makes sure how strong your competition really is when your keyword/phrase is searched.
If I get you from 200th right up to 50th, will that do you any good? No way. Almost no-one clicks more than twice after they search. So that’s why I’m on about top 10 all the time. For me, if you not landing top 10 in Google, you’ve still got a way to go.
Step 6: Now I take a look at your page itself. I’ll check your On-Page Optimisation. I look for things like the page name, title, description, keywords and some other meta tag stuff which doesn’t show up on the web page people see. I have some more specialised software which helps me out here as well.
Step 7: If it warrants it, now is where I’ll create a focussed page of original content (up to 2000 words, a video or two and a nice sprinkling of relevant images) a page which hones in directly on your keyword/phrase. Compelling title, proper use of the keyword/phrase and body text. Then we upload it up to your server.
Step 8: It’s no good having a hot new page ‘up there’ if it’s not noticed. So at this point I ‘market’ the new page using a specialised technique which should normally get your new page noticed by Google in about 3 hours.
Step 9: I now recheck the new page and verify it’s scoring more than 85% in my ‘yardstick’ software. If not, it’s back to Steps 6, 7 and 8.
Step 10: Now I use two other proprietary applications to narrow in on which Top Ten results are vulnerable, then go after them. In SEO a lot of the deal is all about pages which link back to your own page. Usually, if there are a couple of results pages with low back links, we can have their spot or better inside 40 days.
And that’s it. Using the techniques above, you’ll be amazed at how much overall improvement your website can enjoy in just 60 days.
Need to find out more about getting your website Top 10 in Google?
Contact John here or call/voicemail 1800 990 832
Save Money, Big Time With This Insider’s Print Ordering Trick
THERE’S NO NEED to waste money every time you order printing. There are dozens of ways to buy printing much cheaper than you normally pay.
Here’s one of them. We have a client who regularly orders 25,000 DL sized (99mm x 210mm, or one-third A4) postcards.
They’re really schmick, printed on lovely 300 gsm gloss art, full colour both sides, a real treat to look at. And they’ll be a terrific boon to his business.
They’ll really bring in new clients for him, big-time. When they’re printed we’ll mail them out on his behalf, to selected small businesses in South East Queensland.
Now here’s the thing…
When the printer we’re using for the job does 25,000 DL cards, he lays out 12 of them on an A2 sheet. It means he only prints around 2100 sheets, then cuts them up.
And here’s where you can save money.
If I give him ELEVEN of my client’s cards, and ONE of yours, you can get just over 2000 of your own cards, by piggy-backing on the big job. You’ll get your cards at around ONE-THIRD of what they should cost.
My client doesn’t care . . . all he cares about is that his job is done as promised, and we mail it out on time.
If you need to produce a classy DL sizes 4 colour both sides promo card in time for your business, give me a call 1800 990 832 and I’ll slip you in on the big job. But I can’t take too many, so first in, best dressed!
Need to find out more about grabbing one-off bargains in printing?
Contact John here or Freecall/Voicemail 1800 990 832
How to Involve an SEO Expert during the Web Design Process
COSTLY WEBSITE PROBLEMS can be avoided if a business consults a Search Engine Optimisation (SEO) expert before and during website design. It’s hard when prospective clients call us, excited about an expensive new website, and we have to tell them that their sites require redesign.
Fortunately, however, an SEO expert usually needs to spend only a few hours to review your web design at certain crucial stages to save far greater expenses and headaches later on.
Stage 1: Concept and Marketing Strategy
You probably have a vision of the content and general site structure you are looking for. Before you meet with your web designer, contact your SEO expert who can provide you with marketing insights and ideas that perhaps you hadn’t considered. As a result of this meeting, your website plans could change dramatically — for the better. At this stage, a lot of money can be saved by firming up a more concrete, search engine friendly site plan.
Stage 2: Presenting the Vision to the Designer
It also helps to have your SEO expert meet with you and your web designer (in person or by telephone) when you lay out your vision and site plan. Your SEO expert is there to answer questions and ensure that your search engine marketing objectives are not thwarted should a grand design concept change the previous site plan.
During this meeting the designer will often provide a time schedule for deliverables and explain when you can weigh-in on each step of the design process. In the presence of the web designer, ask your SEO expert at what checkpoints it is best for him or her to check in on the progress.
Set up those checkpoints and clearly state that the design cannot continue without an official sign-off from your SEO expert. Without this it is far too easy for the design process to build momentum and breeze by these key checkpoints. Important: Even if your designer claims to have SEO experience, you’re still wise to include an independent SEO expert. Your designer’s SEO techniques may well be out of date.
Stage 3: Final Draft Review
Before you sign-off and agree to your final website, make certain to clear the final product with your SEO expert. At this stage any SEO mistakes that may have made it through the design and review process can be caught before final sign-off.
Once you sign off on the final website, subsequent corrections get very costly. There is no question that money can be saved — and in fact made — from having a search engine optimizer involved. After all, if your website is search engine friendly right out of the gate, you are one major step closer to profitable search engine rankings.
Need to find out more about Better Search Engine optimisation for your website? Contact John here or call/voicemail 1800 990 832
Generate More New Customers by Effective Follow-up
ONCE YOU HAVE established a consistent method of attracting new prospects to your business, you need to follow-up with those prospects over and over again to convert them into customers.
Your prospects will buy from you only when they are ready to buy — not when you want them to buy.
Some of them may be ready to buy now or within a week. But many more will not be ready to buy for a month, or six months or perhaps a year.
If you are not uppermost in your prospects’ minds when they are ready to buy, they will most likely buy from one of your competitors rather than from you.
How do you follow up?
There are many ways to follow-up with your prospects. But you want to make sure that you follow-up as a welcome guest, as opposed to an unwelcome pest.
If you follow-up with an annoying approach like, ‘Are you ready to buy yet? Are you ready to buy yet?’ you will convert very, very few of your prospects into customers. When they see you coming, they’ll run for the hills!
One way you can follow-up with your prospects is like we do with a newsletter offering valuable tips to your prospects. Of course, along with your tips, you will include information about your product or service, along with a special offer.
Always provide your prospects with useful information that is related to your product or service, and you will be welcome and not avoided.
You can follow-up periodically in-person, by phone, by fax, by postcard, by letter, by e-mail, etc.
With enough prospects on your prospect follow-up list and a solid offer, you will convert a certain percentage of your prospects into customers each month.
How to Create an Effective Prospect Generator
In order to attract prospects to your business, you’ll need to give them an offer they can’t refuse. You’ll have to create an enticing prospect generator, also called a lead generator.
For our own business, we offer various incentives as “freebies” – more often than not free evaluations.
How to Make Your Leaflet Drop Campaign Work 800% Better
GOLD COAST Mower Recycler Errol Maker was in to see us recently about the most efficient means of promoting his new business.
Part of our marketing plan included door-to-door letterbox drops. You know the type – an A5 sheet, so you get 2 out of an A4 piece of paper, printed in a coloured ink, slipped into your letterbox along with every other letter and junk item for the day.
Why Video Marketing Is So Important, and How to Do It
HAVE YOU got an online presence for your business? Do you require some fresh, exciting marketing strategies? If so, video marketing must play a part of your business marketing strategy.
Posting videos on the internet is a powerful way to generate a new client-base and stay connected with your existing customers. In order to find out more, keep reading.