More Customer Group’s John Wright, whose Social Media Chain is amazing businesses with it’s increases in website traffic.
Story by Paul MacKenzie
GOLD COAST media consultant John Wright has discovered an exceptional way to dramatically increase the number of visitors to any small business website.
Our Social Media Chain System brings dramatically more visitors to your website
WHENEVER A NEW buzzword hits the business marketing world dozens of “experts” appear out of the blue. They descend on the subject at hand like pack dogs.
DEALING WITH the typical customer service issues you face at work can make things become quite mundane. Luckily there are those funny customer service moments that make it all worthwhile.
HAVING GREAT presentation skills can serve you well in many situations, from pitching new business to addressing a conference to talking to community groups.
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1. A day without sunshine is like night.
2. On the other hand, you have different fingers.
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FUNNY CONVERSATION starters can be a risky business, but they can also add interest and sparkle to your conversations.
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HOW OFTEN have you heard someone start a speech with a joke? Too often probably. Speakers with limited experience tend to tell jokes just to get a laugh in the hope the audience will warm up to them.
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ONE OF the things we pride ourselves on in the More Customers Group is that we don’t use jargon. If it’s important enough to be said, it’s important enough to say it clearly.
SOMETIMES IT’S the unexpected that makes a normal customer Help Desk call just that little bit more special…
LET'S TALK about speaking in public. There are many times when a business person needs to speak in front of other people.
The ability to deliver an effective talk is one of the most valuable skills you can possess. If you want to be a leader in school, public speaking is often essential.
As a class officer, head of the student council, or president of a club, you are often called on to stand up and speak to a group. Public speaking is also important in the workplace.
One of the best ways of organizing any presentation is also the simplest. It's called the 3 Ts, which are as follows:
If you decide to incorporate humor into a speech, be sure to do the following:
Humor may be a high risk because sometimes the speaker wasn't a good storyteller. Or, the speaker's idea of what was funny wasn't the same as her audience's.
Although it is risky, humor is an effective tool if you can perfect it. Humor does many things. It:
OK, SO you are about to move. Did your research on movers. Found a moving company with decent pricing, somewhat decent reviews and bearable BBB rating. Packed most of your stuff. Moving day is coming. Excited?
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In today’s fast world, website is the front face of your company. Users go through that website which is more appealing and user-friendly as compared to the one that is outdated and dull. If users or customers don’t get attracted to your website, they don’t stick to it. To make your website attractive and visually appealing for the customers, you need to acquire services of professional and trustworthy IT Design Company.
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CHOOSING THE right web design company is crucial for your small business. You need to do enough research before you choose a web design company, because a well structured website that has a good design and layout attracts, engages and retains visitors; whereas a poorly designed website can drive away your prospective customers. Therefore, you need to be sensible while choosing a web designing company for your business.
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We live at a time where going online is a major decision businesses have to make. Without leveraging the internet, no business can benefit and grow in true sense as all prospects exist there. We know physical world has limitations while no boundaries exist online. This is why businesses can reach to any market and cross any geography to build their base. All this is not possible without having a feature-rich and powerful website . Every business with online dreams will need a professional website in order to reach to their target audience and convey their brand ideas and messages in an effective manner.
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GIFs inserted into posts, Twitter and webpages are short animations of a portion of a video clip or images stitched together to entice users to click. The Internet is getting busier and busier with images, video , text, and users are getting lost in it. Hence the emergence of technology to encourage clicks with moving images: GIFs
Embedded video is static until a user clicks to watch. This results in the “lost content” on a page. Publishers are searching for ways to grab those eyeballs to see beyond the image thumbnail that represents the video.
Advertising revenue is much greater for Video pre-roll than any other form. This is why clicks on videos are so important to publishers.
GIFs are created using a software program to convert some of the video frames into an animation. It is a bit jerky depending upon election of how many frames per second. A traditional video utilizes almost 30 frames per second. GIFs typically are 12-20 frames per second depending upon the quality desired.
There are other preview products on the market, including the Videobar, which offers real video clips from a video at the 30 frames per second. The preview panel is smaller but clearer, and include audio, begging for that click through.
Research shows that users respond more to video, period. They stay on a website longer, purchase more, and it increases the enjoyment of the experience.
Also, the attention span of users has been dropping, down now to less than 10 seconds. So, what can a publisher do in 10 seconds? Add some animation – but not corny animation (the old GIF application). Start some video preview for users to stop and watch… enticing that click.
There are a number of companies offering GIF creation, including imgflip.com, gifmaker.me, and giphy.com.
Twitter has added the ability to insert a GIF to its Tweet feature. This is proof of concept for previewing video content for business.
Google Play has utilized this feature extensively: https://twitter.com/GooglePlayMusic and I vote that its effective. One image thumbnail covering a video player does not tell a story. Video frames tell a story. With the advent of users reading less and watching more video, it seems obvious that making video move is the next big thing for video discovery, ad revenue increase for video, and a better user experience.
So if you have video, look into bringing your video to life by adding a form of video preview. There is preview for every other medium of communication. It’s time now, for video to have it, always.
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The definition for marketing tools, and their uses are going to be different for every business, and really depends on what kind of marketing you are referring to. Are you marketing offline, or are you marketing online? The definition for marketing tools in regards to offline marketing would entail things like newspapers, yellow pages, billboards, and radio to name a few.
For the purpose of this article, I would like to briefly go into more detail about the definition for marketing tools in regards to online marketing. Online marketing methods give you the opportunity to quickly promote your business and/or products to a multitude of prospective customers, and include tools like the following three examples:
Article Marketing:
This article that you are reading right now is a tremendous marketing tool called article marketing. You just simply write an article that pertains to your business, and have it published on any online article directory.
Video Marketing:
When you are searching a topic on the internet, a list of results will appear. If you were to see a thumbnail to a video that pertains to what you are searching for in the search results, odds are, you will watch that video first above any other result that appears on that page. This is human nature, and this is what video marketing is dependent on. Produce a video that pertains to your business and post it to any online video website.
Blogging:
Blogs are the most favored types of website by the search engines. This can give you the ability to rank high in the search engines if you post good quality and informative material about your business. It is always in your best interest to post unique content, meaning content that can not be found anywhere else on the web.
Please keep in mind that all three of the above marketing tools require extensive keyword research. Keyword research provides you with the information that you need to post your material in a way that it can be ranked favorably in the search engines, so that your business or opportunity can be found by people who are searching for what you have to offer.
If you learn to implement these three simple Online Marketing techniques, you will be driving a tremendous amount of traffic to your website in no time. If you master these simple strategies, and put them into massive action, your business will begin to thrive.
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Source by Dave Fennell
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One of the reasons people will consider hiring a photo production company is because they want a professional who can help them shoot photos or video s to promote themselves or their brand. These types of photo services are not only great for businesses in different industries, but they can also help individuals who are in the arts or entertainment business. This is why photo production is such a lucrative business.
Even though it is possible to get a message across through pictures you have taken yourself, you do not want your first impression to look as if it is unprofessional and haphazard. Unless you are a professional photographer or video grapher, it does not make sense to ignore the benefits of a company that offers photo production in as one of their services. These companies can really help take your “brand” to the next level. And these benefits will see you make a lot more money than the minor sums you have to spend on these photo production services. And you will be reaping these benefits for a long time to come, especially if you are part of the entertainment industry.
If you are a prospective model or actor who is looking to get a leg up on the competition, you will need professional photos and/or videos in order to make yourself shine. The truth is that there are thousands of people with the same dreams and aspirations as you. If your photos look as if they were taken with a phone in your back yard, you are not going to get a call back from agents or companies. They will look at your photos and see some potential, but they will not be impressed by your lack of professionalism or effort.
A lot of people think that getting professional pictures from a company that specializes in photo production is too expensive, but are you willing to sacrifice your future over a few dollars? You might save a little bit of money right now, but you are giving up the chance to really shine in the profession of your choice. It is not a cliché to say that there is a fine line between success and failure. Some of this comes down to talent and fortune, but the effort and sacrifices you make will also make a huge difference.
For businesses, it is a no brain to consult with a photo production company if they are looking to promote a new product or service. It does not matter if your business is a restaurant or a boutique, you will want to take professional photos of your establishment and the products you are selling. This is the only way you are going to entice customers, especially in an image-driven city. People will only visit spots if they seem exciting and trendy. But how will you promote those features in your business unless you have professional photos or videos taken?
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Source by Edmund Brunetti
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Coming up with professional-looking video s to promote your brand, services or products are not something that every business can do. This is because not all companies have a talented in-house video production team. But if you really want to have and promote a video that represents your brand, you can hire a video production company.
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Do you want to create a product video or you already have a product video ? How do you know if your video will be effective? Here are some questions you can use as a checklist to evaluate your product videos, or help you improve your script before you create product videos. Look at your script or video and answer these questions. Imagine that you know nothing about the product and you have never seen the video (or read the script). You need to step back and judge the video without being emotionally attached to the product or the video (and this is not easy!). Answering the questions will help you pinpoint the areas in your script or video that are weak (or you have missed), and help you address all the key issues. Incidentally, the same applies to videos explaining a service, but for simplicity sake we will focus on product videos.
A. Introduction to the product
1. Is it clear from the introduction what the product is? y/n
2. Is the value proposition stated in the introduction, and is it clear what the product does? y/n
3. If it is relevant, is the target audience addressed in the introduction (who can use this product, skill level required, etc)? y/n
4. Is the introduction to the product effective? Give yourself a score: 1 – 10
If you answered no to any of the questions, go back and modify the script or the video. If it is too late to change the video, make a note to yourself to address this issue in the next video you produce.
B. Basic Features and Differentiating Features
1. Does the video go over the features/parts/functions of the product after the initial introduction? y/n
If no, skip to part C, but make sure you go back and address all the issues in the B section when improving your script or your video.
2. Does the video go over the parts of the product? Will the viewer know what comes in the box? y/n
3. Is the viewer shown different functions of the product, or different options like size, colors, etc? y/n
4. Does the video give enough information to compare this product to similar products based on it’s features? y/n
5. Is the video effective at elaborating on the value proposition and discussing the features of the product? Give yourself a score: 1-10
C. Using the product. Demonstration
1. Does the video explain how the product works from the user’s perspective? y/n
2. Is the viewer shown specific steps he/she can follow to start using the product? y/n
3. Do you think the viewer will have a clear understanding of how the product should work? y/n
4. Are the demonstration and explanations effective in re-assuring viewers that they can use this product, and feel comfortable knowing what to expect? Give yourself a score: 1-10
Finally, once you addressed all the key issues, you can move on to evaluating the video as a whole.
D. Production Quality, Overall Impressions
1. How would you rate the overall production quality of the video, its style, level of professionalism, creativity? Give yourself a score 1-10
2. Your overall rating considering the structural aspect of the video: How well was the video structured and organized, was there a logical progression, were there distinct parts that communicated different ideas, or did the video jump from one idea to the next randomly? If you were given a task of dividing this video into distinct chapters for ease of navigation, would it be easy to do? Give yourself a score 1-10
3. How would you rate the overall effectiveness of the video in promoting the product? Give yourself a score 1-10
4. What were the strengths of the video?
5. What were the weaknesses?
Now that you have honestly answered all the questions, try to write some recommendations. You can use them when creating future videos or improve the existing ones.
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Source by Laura Beken
