FROM FACEBOOK to Twitter – with many more in between — social media can sometimes be intimidating. Carolina Cruz-Letelier, director of client services at ad agency Muhtayzik Hoffer, shares her best advice, tips and tricks for navigating the digital world.
A giant troll sculpture in Norway. Photo Credit: Getty Images
CONVENTIONAL WISDOM says that companies should respond to everyone on social media. When people take the time to compliment a company, they want to be acknowledged; when they have a complaint, they want empathy and a resolution; and when they have a question, they just want the answer.
But some people who tag companies on Twitter or post on a company’s Facebook page aren’t looking for any of those things. Instead, they are just looking for attention. These odious beasts are often referred to as trolls.
A man holding a smartphone showing the icons for a number of social media apps
“SOCIAL MEDIA ” is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking. Published on Sundays, “Social Media Roundup” will help you stay up-to-date on all the important social media news you need to know.
Improve your reputation and gain more market share.
REPUTATION IS R everything online. Without it, you have no social proof and prospects are unlikely to business with you because they feel your competition will provide them with a better deal. However, there are strategies you can implement to improve the perception of your business in the eyes of your target market.
Online reputation management allows you to monitor and control the public perception of your company. Here are a few examples of strategies you can use to improve your reputation and gain more market share.
Powerful Reasons You Need to Use Video Marketing
WE RECENTLY published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
Video marketing business
THE SINGLE most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or Youtube, the content you need to be thinking about creating and marketing on social for your business is video. Period.
No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose. And in case you haven’t noticed, the platforms of distribution for video content online have shifted drastically over the last 18 months. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken listening and one to one branding to a whole new level.
Ready your budgets for Social Media Ads
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients.
10 Instagram Accounts Entrepreneurs Should Follow
BEING AN entrepreneur isn’t always easy or glamorous – in fact, there will likely be many days when you wonder if it’s worth it. When these days arise, it’s important to focus on what’s positive and seek inspiration.
With some help from technology, motivation has never been so accessible. From podcasts to social media, there are many ways to gather the inspiration you need. Business News Daily talked to entrepreneurs, and here are 10 Instagram accounts they recommend for a daily dose of inspiration.
Instagram could be about to move into e-commerce.
Instagram is developing a new standalone app focussed on shopping, The Verge reported on Wednesday, citing people familiar with the matter.
5 Simple Tips to Improving Local SEO
IF YOU WANT to order a delicious take-out dinner, where do you search for the best new restaurant? The internet.
When you need a birthday present to take to a last-minute party, where do you look? That’s right, the internet.
When a consumer wants to buy a product or service they turn online, specifically, Google, to find the best options for their needs, and many want that option to be local and readily available to them. If you want your small business to be at the fingertips of consumers in your local area, who are ready to buy and can spread the word around town about how great you are, then you need to improve your local SEO.
Online Reputation Management for Your Business
YOU LIKELY are aware of online reputation management (ORM), but there are many misconceptions about it floating around. Some businesses assume that it’s all about monitoring a company’s social media accounts, others believe it involves public relations, and some have never heard of it and have no idea what it can do for a business. To help marketers better understand the importance of ORM, MDG Advertising just updated its popular infographic, Online Reputation Management 101: What Businesses Need to Know, with the most current information for 2018.
As recently as several ago, the way companies interacted on the Internet was very different than it is today. They didn’t engage with their customers, the communication chain was very flat, and it wasn’t possible for customers to express their opinions in a way that could impact the company.
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Three SEO Strategies For Best Results
WHAT ARE the top techniques for SEO? originally appeared on Quora: the place to gain and share knowledge, empowering people to learn from others and better understand the world.
Answer by Claire Perez, Director of Strategic Account Management at Wpromote, on Quora:
My primary recommendation – which is applicable to any size of business – is to go back to basics on SEO strategy by asking yourself, “What are the search engines trying to achieve here?” The answer – in every case – is that the organic algorithm is trying to find the most relevant and helpful answers to each and every search query i.e. give the best user experience. Search engines don’t get any money for the organic clicks, so they need to stay as relevant as possible, answer the user’s query and keep people coming back via organic, which, in turn, keeps the search volume up for the paid side.
Instagram is testing video tagging
INSTAGRAM IS is testing a way to allow users to tag their friends in their video posts, not just in photos, TechCrunch has learned and the company confirmed. The option works similarly to tagging photos, but instead of pressing the small icon at the bottom left to see the list of tagged names appear over top of the content – something that would be more difficult with videos – the button links to a list of tagged people.
When you tap this button, you’re directed to a new page titled “People in this Video” with all the Instagram users who have either appeared in the video, or who the original poster wants to alert in some way.
A Technical SEO Checklist for the Non-Technical Marketer
SO WHAT if you have great content?
So, what if you have great links?
If your website has technical problems, it is going to hurt your rankings and traffic.
Put it this way, how can you do good SEO if your pages aren’t indexed?
By admission, I did not start out on the technical side of SEO. Instead, I was a content writer who was learning my way around on-page optimization. The thought of servers, crawling, spidering, etc., was not on my mind.
woman who’s making millions slime videos
FOR LOTS of popular YouTubers, merchandise is the key to making real money. And 24-year-old Karina Garcia is the fairy-tale merch story. She was a waitress who dropped out of college and then made her first crafty DIY YouTube video in 2015. Now she’s got more than 7 million subscribers, and if your kids are begging you to make slime at home, she’s why.
Garcia launched the slime phenomenon in 2016 with fun variations like bubble wrap slime and glitter. Now she’s got a line of at-home craft kits under the Craft City brand at Target. She told CNBC that her business makes about $2 million a year. As part of Marketplace Tech’s look at the growing “creator economy” of online and social media stars, Molly Wood talks with Garcia about making the move from the screen to the store. The following is an edited transcript of their conversation.
Video production agency success for businesses
A SOCIAL MEDIA video production agency has used to interactive GIFs to boost website views for Greater Manchester businesses.
Fraggell Productions, based in Denton, devised the GIF imagery, which is uploaded directly onto Instagram Stories, to help regional brands reach more of the platform’s users.
Video Marketing Tips for Small Businesses
VIDEOS ARE the most engaging form of content on the web, and they’re not just for big companies anymore. Convey your small business’s message through video and your audience will be sure to hit the “play” button.
Let’s face it: attention spans are short these days. People are bombarded with content every second of every day and don’t have the time or patience to read a long article. Add to that the difficulty text posts have standing out in a crowded feed of funny and interesting videos – it can be hard to connect with people.
Make Creatives Perform Across on Social Network
Opinion: Many brands build one social campaign and execute it across every channel
EVERY SOCIAL network has its own unique draw for consumer audiences. With Pinterest, it’s the discovery component. With Facebook, it’s the ability to share content and see what others are up to. There is subtle differentiation across all of the social platforms when it comes to user-appeal.
Instagram Tips for Small Business Marketing
MOST OF GENERATION Z spends over three hours viewing online video daily, with an emphasis on mobile devices. They also only watch one or two movies per quarter, according to a National Association of Broadcasters panel in April.
3 Creative Ways to Use Instagram Stories
MORE THAN 300 million people use Instagram Stories every day. Much like its predecessor Snapchat, Instagram stories are short video and photo clips that disappear 24 hours after being posted; the content you share on Instagram Stories will not appear on your grid. Instagram has reported that Stories encourage users to stay on the platform longer and visit it more frequently. This is great news for any social media-savvy business.