MOST OF us understand the appeal of social media as a way to connect with people. But for realtors, it can also be an extremely effective marketing tool — especially when marketing to millennials. Born between the years of 1981 and 1996, millennials are projected to overtake baby boomers as America’s largest generation. They’re slated to be the next drivers of economic force and likely comprise a large portion of the consumers who are now spending, on average, over five hours per day on their smartphones.
How Instagram is enticing beauty brands and influencers with IGTV and custom face filters
INSTAGRAM IS heavily courting beauty brands and beauty influencers through the recent launches of IGTV and custom Instagram Stories filters.
The two new features borrow from competitors: IGTV from YouTube and custom filters from Snapchat. For beauty specifically, they allow both brands and influencers closer to the platform. This is relevant as more cosmetic products are announced on social media. like Pat McGrath Labs, and Instagram recently expanded its partnership team with Kristie Dash, who will be solely dedicated to beauty.
As demand for Instagram Stories ads heats up, some early adopters turn to Facebook Stories
EVEN WHEN Facebook loses, it still wins.
Price spikes are scaring away some advertisers from Instagram Stories and leading them to diversify to … Facebook Stories, which are cheaper.
Instagram & Facebook Story Videos Breath New Life Into Restaurant Advertising Results
6 Quick Tips to Make Your YouTube Channel Fantastic
WITH OVER a billion users watching hundreds of millions of hours each day, it is clear why so many people consider starting their own YouTube channel.
Read More…
Setting Weekly and Monthly Sales Targets Increases Sales
BEFORE YOU can get somewhere you need to determine what your destination is. I know you’ve probably heard this before, but it’s very true. Remember the old saying that Failing to Plan is Planning to Fail?
If you don’t have any idea how much you want to make each month from your business, it will be very difficult to make it. Read More…
The Secret to Being a Witty Conversationalist is Not in What You Say
THE ART OF good conversation is important because it’s a core element in achieving successful sales.
Yet so many business people are terrible at conducting and sustaining an interesting conversation.
6 Ways to Use YouTube to Market Your Business
WANT TO PROMOTE your business with YouTube videos? Your customers are already watching YouTube, and they’re probably already looking for you there. Here are six ways you can use YouTube for small business marketing.
If you’re looking for ways to get word out about the products and services your small business sells, YouTube is a marketing tool you shouldn’t ignore.
5 Ways to Predict a New Business Trend
SPOTTING A TREND ahead of the competition can give you a big leg up. But how do you tell a trend from a fad? Here are five ways you can spot trends while they are still on the horizon.
A trend is the distillation of a novelty – a novelty plus time. You can predict a trend by anticipating what will remain of a novelty in a year.
24 Marketing Ideas That Work for Small Businesses
WHAT MARKETING ideas work for small businesses? What strategies can you use to get customers to notice you and bring you their business? Here are 24 ideas to help you reach your target market without spending a fortune.
Marketing is the key to success in just about all businesses. It’s not unusual, in fact, for a mediocre product with great marketing to outperform a good product that is poorly marketed.
The Dos and Don’ts of a Successful Trade Show Exhibit
IF YOUR BUSINESS is suited to it, exhibiting at trade shows is a great way to attract new business, but it’s not cheap. Fortunately, there are many things you can do to better your chances for success.
Planning to exhibit at a trade show soon? If so, you’re not alone. Many businesses find that trade shows can be one of their best sources of new business as well as a good way to attract media attention.
7 Tips for How to Brain it with Cold-Calling
IT’S A SHAME that the idea of cold calling strikes the greatest fear in people’s hearts.
Most sales and marketing these days is done by more indirect methods like email marketing, blogging and even just using ways to get more customers to your website
Why Local Business SEO is Vital to your Business
AS A SMALL-BUSINESS owner, it’s vital that you consider just how effective local business SEO is and the effect that it will have on your business.
Even if you’re trying to operate globally, it’s essential that you invest time in perfecting your local SEO practices. Here’s why.
6 Things You Should Know About Email Marketing
EMAIL MARKETING has never gone out of style. Over the past decade, email marketing has resurfaced as one of the most effective tactics marketers can use to keep people within their buyer funnel.
Whether initiating someone who has just become aware of a product or retaining past customers by reminding them of what you offer, recurring emails are effective at helping companies grow.
Essential Steps to Building Your Business Profile Locally
LOCAL BUSINESS often complain about the big chain stores eating away at their market share, but they are leaving a lot of simple opportunities on the table.
Many have an internet presence and assume that they don’t need to build a local brand if they are a local business.
It’s a Real MUST to Claim Your Local Business Listings
IF YOU’RE building and managing your local business listings manually, you’ll need to go through a claiming process for most of them.
Claiming a listing online verifies that you’re the owner of a valid business and are authorized to maintain its presence on the web.
8 Simple Steps to Get Started on Instagram for Your Business
More than 500 million people use Instagram every day, and over five million businesses use Instagram to tell their stories visually, connect with their fans, and build their brand.
If you’re new to Instagram, it might be daunting to think about how you can stand out in such a large crowd. But getting started with Instagram is much easier than it might look.
8 Surefire Ways to Increase Content Engagement For Your Business
IF YOU’RE STRUGGLING to get engagement on your marketing content, you may be discouraged. It’s a little disheartening to spend hours crafting content that you poured your heart and soul into, only to find it’s not resonating with your audience.
But, it’s not the end of the world. If you know you’re creating quality content, here are some tips that can help you increase the shares, comments, and mentions of your content across the web.
Don’t Make This Crucial Facebook Ad Mistake
DO YOU DREAM of customers flooding your client’s doors the second your ad pops up on Facebook? Well, that dream definitely won’t come to fruition if you don’t have a Jaw-Dropping Offer (JDO) tied to your campaign.
So, what exactly is a jaw-dropping offer? Well, I’m glad you asked.
CHANGE OF PACE: Comical Courtroom Comments
WE ALL KNOW that all work and no play makes Jack a dull boy, so today we’re taking a break from business content and kick back for a few laughs in time for the weekend.
The funny quotes here are allegedly real true humorous extracts from courtrooms. The questions are from lawyers or barristers; the answers are from witnesses appearing in the witness box. Some of the questions are so daft they didn’t require answers.