HEADLINES ARE still the most important part of ALL your promotions, from web pages to blog post, from pay-per-click Adwords or Facebook ads, to Hot Frog or Gumtree listings.
A poorly written headline is fatal to online marketing efforts. Internet marketers must learn to write each of the following types of headlines – or let their businesses die: Read More…
ALMOST ALL musicians, bands, entertainers and managers are doing Facebook wrong, wasting time, money for little or no results.
EVERY BUSINESS muso and band with a brain got into Facebook once enough gurus told them is was the future of online marketing.
And they were smart to follow the gurus’ advice. The problem was…
THE DAYS of easy, effortless advertising new newspapers are fading as we continue into the 21st Century.
But there’s a way to cut your newspaper advertising, and spend some of the money you save on getting new customers using the latest 21st century techniques. It’s so simple, it only takes a sentence or four . . . and we’ll use a carpet business as an example. Read More…
A MOST EFFECTIVE way to build trust and increase sales of your product or service is by the use of testimonials, brief endorsements by a satisfied customer.
You’d think that since testimonials are so easy to fake, people wouldn’t believe them. Read More…
BEHIND EVERY successful Internet business is a well-researched Internet marketing plan.
An Internet marketing plan provides a company its step-by-step program for how to market its product or service to a specific target market, and it helps a company remain focused on its marketing objectives. Read More…
The More Customers Group’s Social Media Chain System brings dramatically more visitors to your website.
OFTEN WHEN something becomes a buzzword there are dozens and dozens of “experts” who descend on the subject at hand, like pack dogs.
EVEN NEARING the end the 21st century’s second decade, we get asked to produce more business cards than any other of our print services.
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SOMETIMES IT’S easy to embrace a new business idea, and sometimes you just seem to be bashing your head against a brick wall. Read More…
WHETHER YOU’RE writing a brochure, copy for a newspaper ad, a script for a radio announcement or a page or blog post for your web site, there are some tried and true techniques that can help you make sure that your copy gets the results you’re looking for. Read More…
VIDEO IS INSANELY popular, yet using video is still one of the most under-utilized business strategies. We’ve talked about the importance of product photography in the past, but great product photos are table stakes at this point.
THIS CONCEPT of systems is so powerful that it could have an immediate and profound effect on your thinking and your sales and profits.
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SMALL BUSINESSES have an enormous advantage over big business. In truth, it’s so immense an advantage that it should win the sale every time. Read More…
TODAY WE MOURN the passing of a beloved old friend, Common Sense, who has been with us for many years. No one knows for sure how old he was, since his birth records were long ago lost in bureaucratic red tape. Read More…
MANY CLIENTS ask my advice as a sales and marketing consultant because they are unable to make sales on their website, or their sales are very low. Read More…
HAVE YOU EVER thought how your marketing emails and sales letters sound to the people you send them to? Read More…
ONCE YOU HAVE captured a reader’s attention with your headline, don’t assume that you will keep that attention after the first line, second line or third line. Read More…
FLYERS ARE STILL an inexpensive and highly effective way to grab attention in a very busy marketplace. Just check how much junk mail you still get and you’ll see how true this is.
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YOUR “ABOUT US” page is a clear navigation destination that best practice website usability guidelines recommend including in the primary site navigation. When viewers see the “About Us” designation, they immediately assume that the company is willing to share essential information.
Most people want to see who they are dealing with. Test subjects actually speak the words, “Who are these guys?” early on in their web research. Unless they find a satisfactory answer, they leave. The reasons are varied:
What to Include in Your About Us Page
Your “About Us” page should include:
Where you are located with address and contact information.
“Green” Issues
Here’s another reason to revisit your “About Us” page — the “green” factor. Visitors to your website are more likely to buy – as long as products are of equal quality and price — from companies that:
I have always recommended that companies share the news about their good works, if only to help support the organizations they support. Now it appears that it can be important to clarify your policies regarding key “green” issues.
As your company makes plans to help make the world a little better during the holiday season, share the good news on your “About Us” page. We all enjoy a little good news. We all identify with a “conscious” company — and if it helps business along the way, that’s a good thing.
Do I need to add that the focus is not: “See how wonderful we are”? Rather: “Join us in helping.”
Consumers make most of their buying decisions based upon emotional factors. Our ability to persuade a buyer to act needs to press both conscious and unconscious “buy” buttons.
Until next time… Onwards and Upwards!
John
If you have any questions about improving the About Us page on your website, give John a call 0414 955 743 – advice is totally free of charge.
WE ALL KNOW the saying, “It’s who you know” when it comes to finding most jobs. The same principle applies to finding new customers for your business. Current customers and employees are terrific resources for cultivating potential new customers. Read More…
WITHOUT A POWERFUL headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn’t capture attention and pull prospects into your copy, then your marketing effort is a total waste of energy and resources. Read More…