TO GROW YOUR business, you should be committed to continuous improvement of your business systems. Read More…
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What do your potential new customers actually want?
HERE ARE just 6 things that your prospects and customers want: Read More…
Without an Effective System You’re Just Chasing Your Tail
DO YOU EVER feel like you’re going in circles in your business: lots of activity, lots of work, but very little progress? Read More…
Put Your Past Customers on a Physical List
IF YOU DON’T have your past customers on a physical list, then you are leaving a pile of money on the table.
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Stop Chasing Problem Prospects
IF YOU’VE BEEN marketing your business for any length of time, then you know how important it is to follow-up with your prospects repeatedly to convert the highest percentage of them into customers. Read More…
Harnessing the Power of NEW
HAVE YOU EVER noticed how prevalent the word ‘New’ is in mass market advertising? It’s everywhere. Read More…
Increase Your Mail Open Rates with Lumpy Mail
HOW CAN YOU ensure that your direct mail envelope gets opened and not dumped in the trash?
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5 Reasons Why You Need Local SEO to Attract New Customers
LOCAL SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business.
Combine Features AND Benefits to Increase Your Sales
A big mistake that marketing novices make is focusing on the features of their products or services, instead of on the benefits. Read More…
People Don’t Want to be Sold – They Just Want to be Helped
WHEN IT COMES to most products and services, people want information first, before they are ready to make a buying decision. Read More…
Three Sure-Fire Ways to Increase Your Marketing Response
INCREASING YOUR response to your marketing efforts is what it’s all about. Here are three ways to help you do that. Read More…
A Marketing Lesson from the Birds
IN THIS STORY you’ll learn a million dollar marketing lesson – from a few dozen parrots. Read More…
Use Bullets in Your Marketing Materials
Bullets make your sales and marketing copy much more effective.
NO, I DIDN’T mean for you to use the kind of bullets made from lead.
I mean breaking your lists of steps, items, features and/or benefits into separate numbered or bulleted elements. Read More…
Here’s a Great Way to Ask for the Order
Sales consultant talking to clients.
DO YOU sometimes fumble when it comes time to ask for the order? Read More…
How to Set Your Business Apart from Your Competitors
YOUR BUSINESS should have something unique about it that sets it apart from the competition. Read More…
Business Promotion Idea List
ONE OF OUR longest serving subscribers, Bob Menzies, (no relation!) sent in this list of small business promotional ideas. Some are obvious, but you’d be surprised how many small businesses haven’t yet tried some of the best ones. Read More…
Don’t Shoot the Messenger
SHOOTING THE messenger is a common mistake that can cost you a fortune if you make it.
Everyone is familiar with newspaper ads, door hangers, business cards, flyers, brochures, direct mail letters, Cable TV ads, billboards, the phone, e-mail, posters, post cards, package inserts, window displays, signs, etc.
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To Err Is Dangerous: 8 marketing mistakes you can’t afford to make
IN VIRTUALLY every area of business, entrepreneurs find pitfalls along the way. Marketing is no exception. As the owner of a business that helps other businesses market themselves more effectively, I have spoken with hundreds of entrepreneurs about various promotional efforts.
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Real World Businesses Can Use Their Website Better Than Most
USING THE INTERNET to promote your business is not just for Internet-based businesses. It’s also a great way to promote your business if you have a storefront or work for commissions in a larger organization. Let’s take the steps one at a time. Read More…
10 Ways Outsourcing Can Help Grow Your Business
OUTSOURCING, OR SUB-contracting is when you hire outside professionals or services to take on part of your business workload. You may want to outsource part of your work because you don’t have the room, you need an expert, you have occasional busy periods, or you need more production to get orders out on time, etc. Read More…