5 Ways to Use Web Video to Help Your Business Grow

There’s no question that any business needs to create a solid online presence in order to succeed in today’s marketplace.  While in the past a simple website and maybe a blog would have been enough, there’s no question that businesses limiting themselves are losing ground to those taking advantage of the high demand for video. 

Spending a lot on corporate video can be intimidating, especially since many companies have no idea how to grow their business by using online videos.  Fortunately, this article will show you four great ways that video can be used to boost sales, define your brand, and get your business the attention it needs and deserves.

Corporate Video Strategy #1: Show Your Customers on Video

This can come in many forms whether it’s a customer’s positive review of your product or service, customer testimonials, or even your best customer success stories.  These can be on your company’s website, under a public YouTube account, or both.  This is a great way to get positive buzz going about you and your product or service.

Corporate Video Strategy #2: Video Tutorials

A great way to get attention is to answer questions your customers may have through tutorials.  An SEO company could give video tutorials on the basics of SEO, while a company producing outdoor gear may show hunting, fishing, or wilderness survival “how to” videos.  These not only tend to rank great in Google if they’re on YouTube, but you can include a link back to your main business after already building your trust with the customer by proving you’re an expert.

Corporate Video Strategy #3: Go for Viral Videos

Whether it’s an entertaining online commercial or a controversial position you want to push, producing even a single video online that goes viral will result in millions of eyes on your video and a lot of attention from peer to peer recommendation.

Corporate Video Strategy #4: Video Reviews

Video reviews of your products can allow you to show your stuff in action while putting it forward in the best light.  These can also be put together with product presentations so that anyone looking for a review of your product or service or an example of how it can work gets a soft sell pitch while seeing your review.  Videos rank well online, especially for “review” based keywords.

Corporate Video Strategy #5: Culture Videos

Culture videos can definitely help your business by helping you to attract the type of hot young talent that you want.  Culture videos can talk about the mission of your company, show interviews with employees who really love their jobs, or emphasize the type of fringe benefits and open workplace styles that many young workers are looking for. 

These videos help you control the image you put out and attract the workers and talent who want that image.  Better talent means better long term profits.

There are many more ways to use video to grow your business, and there’s no question that the increasing demand for video and the high SEO benefits from video sites will only continue to make this a critical part of any online marketing campaign.