Why You Need Video On Your Website
Corporate success is never based on luck or pure happenstance; it’s highly calculated. Having a unique ability to adapt to changing circumstances is often the predominant influence on a corporation’s ability to calculate its success and right now, web video is the circumstance that is changing everything.
More of your potential customers and clients now spend more time on the Internet than they do watching television. This means that an effective corporate video can be more valuable to you than a half a million dollar spot on a major network.
Because of this, more and more corporations are producing web videos. Since these corporations are your competition, you should automatically be geared toward this trend, navigating your way to the customer first via web videos.
Websites with videos also catch the attention of the major search engines. In fact, when your site has video, it’s 50% more likely to reach the first page of Google, and that alone is reason enough to get your company involved with corporate video.
It also generates about 11 times the response rates that plain text and regular graphics does, which converts to greater corporate prosperity all around.
Consider too where consumers are getting the information they need to make purchasing decisions. Of course, it’s the Internet, but what’s surprising is that nearly 75% of households are using this method of research to determine whether something is a good buy or not.
Add a web video to the equation and the viewer is a staggering 85% more likely to commit to the goods or services demonstrated. No corporation can ignore these statistics.
If you haven’t been following YouTube lately, you may not be aware of the sheer volume in web video viewing. It’s the way to talk to people, no matter what is motivating you to communicate. Each month this site receives over one billion unique visitors.
Everyone from children hoping to win an essay contest to candidates hoping to win a presidential election is using videos to communicate, convince, convey or convert.
Within a short period of time entire economies will be dependent on the information exchanged through videos. What position will your corporation take in this scenario?
While the value of corporate web videos is abundantly clear, the intent is often confused. Just because your production can reach a billion people doesn’t mean it can really talk to them.
There are two primary reasons potential customers and clients will watch your video, one is to determine if they can trust you and the other is to gain reassurance that they are making the right decision.
These two motivations must be completely understood and taken into consideration during every phase of your corporate web video production.
As the business environment changes, corporations who fail to adapt dissolve and fall by the wayside, while those who master change continue on.
Corporate web video isn’t a passing fad or the temporary darling of social media, it’s a permanent fixture in communications no business can live without.
Online video is now the fastest evolving medium in history and the obvious key to your company’s success.