The 8 Best Video Hosting Sites for Businesses in 2019
VIDEOS HAVE dominated the web for ages, and now video marketing is becoming a necessity for any business. 87 percent of online marketers create video content, while 51 percent of them tout videos as the content with the best ROI.
Both marketers and consumers agree that video is here to stay.
As you plan your own video strategy, the first thing you’ll want to consider is a video hosting site for your business. Once you’ve shot and edited your video, you’ll need a place to upload and store it on the web. From your video hosting service, you’ll be able to share it to your website, social media, and any other online platform.
Modern video hosting platforms have evolved from their beginnings as a piece of internet real estate for your videos. Now, they help you customize the look and feel of your video player, ensure your videos play smoothly across all devices and browsers, and provide marketing options from within your videos.
We tested dozens of video hosting sites, and these are the eight we recommend.
- YouTube (Web, Android, iOS) for its existing viewership and popularity
- Vimeo (Web, Android, iOS) for collaboration on videos
- Wistia (Web, Android, iOS) for video marketing
- Brightcove (Web, Android, iOS) for quick player customization
- Hippo Video (Web, Chrome, Microsoft, Windows, Mac) for sending bulk personalized videos
- SproutVideo (Web, Android, iOS) for creating branded video websites
- vooPlayer (Web, Android, iOS) for in-depth video analytics
- Uscreen (Web, Android, iOS) for selling videos online
What Makes a Great Video Hosting Site?
The best video hosting sites offer a few make-or-break features that are essential for businesses:
An easy-to-use interface Compatibility with all types of browsers and players, such as Flash and HTML5 Compatibility with mobile devices Basic analytics tools to measure the impact of your videos SEO tools to make your videos search-engine friendly The ability to embed your videos on external websites
While those are the dealbreakers, we also considered other features, such as the option to customise your video player or automatically add closed captioning. At the end of the day, we were looking for apps that brought something unique to the table.