Why Did Google Make All These Changes?
This is very, very simple. Google made these changes because Google gets its income by selling advertisements. And Google’s ads are only worth buying if its search results are accurate. When people search for your range of products or services, Google wants them to find your website, and sites like it.
- Google doesn’t want people to find scammy, rubbish sites full of gibberish, full of ad links, or full of affiliate products.
- Google doesn’t want people to find ugly, hard to navigate websites that people leave after a few seconds.
- Google wants people to find informative, well laid out websites that make people want to bookmark them, and hang around for a while.
How Do You Handle These Radical Changes to SEO?
There are really only two answers, one easy and one more difficult:
- You get us to take care of it for you, or
- You do it yourself.
Doing it yourself – You select the right keywords, find or create content relevant to your business, writing articles, taking photos, editing and publishing, and making sure it all links up across your stable of Social Media website accounts (yes, you’ll have to join them all first). Asking us to take care of it – we do it all for you. We
- Allocate a person to look after your online marketing
- Position that person as an expert in your field
- Join a range of Social Media websites
- Publish content to those sites
- Create a social “buzz” about your business
All you need to do is talk to us occasionally by phone. And if you want to send us a photo to use, we set you up with a simple mobile phone way of doing this. We take care of the rest. It’s called our Publish Everywhere Social Marketing System