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How hashtags can supercharge small business marketing

How hashtags can supercharge small business marketing

HASHTAGS CAN boost impressions, improve the searchability of your content, and encourage more people to talk about your brand.But to use hashtags effectively, you must do more than just plug them into your tweets on Twitter or posts on Instagram, Facebook or another social network.

Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.

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73% Claim They’ve Made Purchases as a Result of Viewing Marketing Content, Survey Says

Content marketing remains important for small businesses, a Clutch survey says. But that’s only when the content is useful and valuable.

2018 Content Marketing Statistics

ACCORDING TO the survey, 73% of respondents say they’ve made purchases as a result of viewing marketing content. Another 70% say they consider content marketing useful and valuable, which pushes them to further research the company and perhaps make a purchase.

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5 Instagram Marketing Trends We Will See in 2019

Instagram has been growing since it was first launched eight years ago

Opinion: Followers need to see a validation of your online coolness in the real world

Instagram is one of the most important and most powerful marketing channels of our time. It is great for content marketing and paid advertising and, at the same time, for communication and customer service. It has the capacity to drive great engagement and better-than-average return on investment for a marketer, brand or agency.

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3 Expert Tips For Marketing Your Business On Instagram

3 Expert Tips For Marketing Your Business On Instagram

LAUNCHED AS a unique photo-sharing social platform in 2010, Instagram now has one billion users. The mainly mobile platform is a must-have for Millennials, and now for Generation Z as well. And it’s not just a photo-sharing app anymore, it’s one of the most effective business builders around.

With the power of today’s smartphones, Instagram has become a place for carefully curated images that showcase the most unique and interesting aspects of someone’s life. And this highlight reel has led to many young adults becoming international social media stars.

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The Truth About Launching An SEO Strategy

Pexels PEXELS

I’HV NEVER been a fan of the self-proclaimed “SEO guru.” Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website.

It sounds too good to be true. The fact is, for a handful of brands buying SEO services, the dream is too good to be true. I’ve lost count of how many leads I’ve met with who have horror stories related to misguided SEO plans where thousands of dollars were lost and all they had to show for it was a random link, deep in cyberspace.

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Hoax alert: The latest spammy viral Facebook post warns users about account ‘cloning’

100 life-sized cutouts of Facebook CEO Mark Zuckerberg sit on the lawn of the U.S. Capitol on April 10, 2018 in Washington, DC. Zach Gibson/Getty Images

  • A NWE SPAMMY viral post on Facebook is warning users about the purported risks of account “cloning.”
  • Spoiler alert: There’s nothing to worry about.
  • Impersonating accounts is already against Facebook’s rules, and is easy to detect — both by Facebook and other users.
  • Copy-posting the chain-mail post “warning” about it achieves nothing, so don’t waste your time.

There’s a new spammy viral post circulating on Facebook — and it’s all about “cloning.”

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Instagram is testing tapping through posts instead of scrolling

Instagram is testing a new way to advance through photos

INSTAGRAM IS testing a new way to advance through photos, by tapping through posts like you would on Stories, it was reported by TechCrunch. Tapping through posts is meant to eliminate the supposedly cumbersome experience of scrolling, while also displaying the entirety of every post in one tap. The test is currently only being conducted in the Explore tab, with no plans to be implemented in the main feed yet. It’s also not known how widely the test will be rolling out.

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Social Media Roundup: Facebook 3D Photos, Google+ Shutting Down, Instagram Prevents Bullying With AI

Social media icons appearing on the display of a smartphone (Photo by Muhammed Selim Korkutata/Anadolu Agency/Getty Images)

“SOCIAL MEDIA Roundup” is a weekly roundup of news pertaining to all of your favorite websites and applications used for social networking. Published on Sundays, “Social Media Roundup” will help you stay up-to-date on all the important social media news you need to know.

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Facebook is testing an unsend feature for Messenger

Facebook is testing an unsend feature for Messenger

EARLIER THIS year, Facebook disclosed that the company had secretly deleted some old messages sent on Messenger by founder and CEO Mark Zuckerberg. This was highly irregular as normal Facebook users can’t do this — if you delete messages from your own inbox, those messages still remain in the recipient’s inbox.

Then in April, Facebook said it planned to implement an “unsend” feature for everyone, but gave no further details or delivery date. Now, a first look at this unsend feature has surfaced, as spotted by TechCrunch.

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Is Instagram doomed to follow in Facebook’s footsteps?

Instagram doomed to follow in Facebook’s footsteps

IT’S NO understatement to say Instagram revolutionised photography and photo sharing, but it may already be losing its charm.

While photography as an art form has existed for nearly two centuries, Instagram distilled it to its purest form and allowed users to easily express their creativity with others.

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Facebook hack was ‘sophisticated’ and required attackers to understand ‘three different bugs’

Andrew Harrer | Bloomberg | Getty Images
Carolyn Everson, vice president of global marketing solutions at Facebook Inc.

  • HACKERS WHO were able to access the ability to control around 50 million Facebook accounts required a higher level of skill, the Facebook vice president of global marketing solutions said at an Advertising Week panel.
  • Carolyn Everson said Facebook is becoming more proactive at finding issues on its platform.

The latest hack on Facebook that allowed outside parties the ability to control about 50 million people’s accounts was “a sophisticated attack,” according to Carolyn Everson, Facebook’s vice president of global marketing solutions.

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Can social media help build communities?

Social media help build communities

POLITICAL POLARIZATION has been on the rise since the mid-1990s as Republican and Democratic parties drift further apart ideologically. While Americans may believe themselves to be more ideologically polarized than they actually are, there is increased animosity between Democrats and Republicans.

In a new paper, co-authors Nicol Turner Lee of Brookings and Eric Forbush, a doctoral student at the University of Pennsylvania’s Annenberg School for Communications, explore the extent to which community-building is possible on social media platforms, particularly on issues where partisanship has forced many Americans to choose sides on politically charged issues.

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Report: Government is underutilizing social media

Government is underutilizing social media

GOVERNMENT AGENCIES have been slow to adapt to the way Americans are switching to social media, missing out on or underutilizing a powerful and efficient solution for delivering information and engaging the public.

This assessment comes from a new report issued in September 2018 by Hootsuite, the social media platform manager. In The State of Social Media in Government in 2018, Hootsuite’s authors detail how social media behavior is changing government communications. And it offers recommendations to media managers at all levels of  government on how to take advantage of the changing landscape.

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Tobacco Industry Uses Social Media to Circumvent Bans

 

FILE – An anti-tobacco warning is seen on a road divider on the outskirts of New Delhi, India, Nov. 4, 2016

GENEVA — DELEGATES from 137 countries are attending a week-long anti-tobacco conference to exchange ideas and propose policies for tackling the worldwide tobacco pandemic. Organizers say progress has been made since the World Health Organization’s Framework Convention on Tobacco Control came into force in 2005, but more needs to be done.

Organizers of the 8th Conference of the Parties to the WHO Convention, known as COP8, credit high taxes on cigarette packages for discouraging sales, as well as the designation of smoke-free environments, improved packaging and labeling, and bans on tobacco advertising, promotion and sponsorship.

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