How to Cut Your Newspaper Advertising, and Get More Customers
THE DAYS of easy, effortless advertising new newspapers are fading as we continue into the 21st Century.
But there’s a way to cut your newspaper advertising, and spend some of the money you save on getting new customers using the latest 21st century techniques. It’s so simple, it only takes a sentence or four . . . and we’ll use a carpet business as an example.
- Let’s say your carpet business runs a little 10 cm x 3 column ad each week. It’ll be costing you around $2000 a month. That’s a two grand a month spend, to hopefully reach the 120 or 200 people who might be looking for your carpet products and services that week.
- Your ad this week won’t reach people who decide to do their carpet in three month’s time, or next year, so you have to run your ad every week to make sure you have all your bases covered.
- How about if you cut the size of your ad in half? I can hear the cries: You won’t be able to fit all your advertising in an ad half the size, right?
Wrong. You only need a smart headline to get their attention, maybe a photo, your logo and contact details . . . invite them to call you if they want to speak with you personally, and most importantly of all – invite them to your website.
Your website is your 24 hours-a-day, 7 days-a-week website. In full colour. With all the bells and whistles. And with interactivity.
You can actually serve your customers while you’re asleep. You can show them your wares. Or they can check you out from the comfort of their own home, when it suits them.
With your advertising now cut to only $1000, you can really afford a great website.
Then you can also get into social media – save advertising budget while you get even more customers through your door.
No matter what’s the size of your advertising spend, I guarantee I can work out a solution for you and your business.
Hey, and don’t think I’ve got a dirty on weekly newspapers. I don’t. I owned The Byron Shire News for years, before the internet was invented, and back then it was the best value advertising anyone could get for miles around.
But things have changed. Social Media and web marketing have it all now, for much, much less money that print advertising costs.
I have a young mate, typical of today’s under 30 generation, who claims, and I quote, “The only time I ever look at a newspaper is when I pay for my petrol at the servo. And that’s only the cover!”
Speaks volumes, doesn’t it?
Until next time… Onwards and Upwards!
John
If you want to talk further about cutting your newspaper advertising to fund social media marketing, give John a call 0414 955 743 – advice is totally free of charge.
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