Treat Your Customers Like Gold

Why? Because they are worth their weight in gold.

Too many small business owners spend most of their time, energy and money trying to find new customers.

While that is something you should be doing, don’t forget that you have a goose that lays golden eggs right under your nose.

Your current list of customers have already purchased from you. They have already experienced your excellent product or service and excellent customer service. If your product, service or customer service aren’t excellent, then that is something you need to work on immediately – if not sooner.

Research has proven that a happy past customer is much more likely to purchase from you again in the future.

Past customers are easier to sell to, and they buy more than people who haven’t purchased before.

There’s an enormous vein of gold sitting in your customer gold mine. All you need to do is ask for it.