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Yummy! Yummy! Good for Your Tummy!

I’M NOT MAKING that line up. Widy and I must have heard the owner of a Sunshine Coast vendor repeat that line a hundred times as he handed out samples of his delicious Sate Chicken.

We’ve mentioned in the past that a chicken vendor at one of our local malls attracts the lion’s share of lunch customers by simply handing out free samples of his bourbon chicken. It is so delicious, that it is difficult to keep walking past his stand without buying.

Well, apparently, sate chicken vendors in Queensland’s Sunshine Coast are aware of the power of samples, too. Because as we searched for a place for lunch in the shopping mall’s massive food court, we could hear in the distance, ‘Yummy! Yummy! Good for Your Tummy!’

We were so hungry by this time that we were drawn like a magnet to this unusual and hilarious chant.

It was difficult to see where this chant was coming from because there was such a large crowd surrounding the stand. You can imagine our surprise as we edged our way through the crowd to see a smiling, enthusiastic Sate Chicken vendor passing out sample after sample of Sate Chicken while repeating his slogan.

I felt sorry for the other vendors in his vicinity, because they hardly stood a chance. The only bigger crowd than the one around him and his samples, was the one at his cash register ordering the full meal.

Samples help you sell.

Give people what they want. Think of how much easier it is for a person to decide if they want your product of not, when they can sample it.

We provide hundreds of marketing samples on our Web site and in this Newsletter so our potential customers can get to know, like, and trust us.

Ice cream stands provide free samples, OptusNet and other ISPs provide slabs of hours of their service for free so you can sample it. Software vendors do it by letting you use the program for 30 days for free.

How are you using free samples to help sell your products and services? With a little creative thought, you can use this powerful technique to explode your sales.


If you want to talk over these Get More Customers options, or the others I have up my sleeve, give me a call 0414 955 743 – advice is totally free of charge.

Cheers,

John

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