Three Sure-Fire Ways to Increase Your Marketing Response
INCREASING YOUR response to your marketing efforts is what it’s all about. Here are three ways to help you do that.
1. Use a headline
Don’t ever run a marketing piece without a headline. If you don’t use a headline your prospective customers won’t know that your message is for them. They won’t know why they should read your marketing piece.
Are you aware that most marketing pieces are never read? They are promptly put aside to be buried under a growing pile of other reading material that will never be looked at again, or they are immediately tossed.
A headline is your only chance of grabbing your prospect’s attention and saying to him, ‘Stop! Take the time to read this because it is vitally important to you!’
Look at the headline at the top of this tip. Didn’t it catch your attention and make you want to read on to find out how to increase your marketing response?
If you want people to actually read your marketing pieces, always use a headline.
2. Tell them what you can do for them
People only want to know one thing — ‘What can you do for me?’
So make sure you tell them from the start.
Explain what your product or service can do for them and why they should buy it from you. Tell them why they will be better off buying your product or service.
3. Use a clear Call to Action
Your Call to Action is where you tell your prospects exactly what they should do next.
Don’t ever assume that they will know what to do. If there is the slightest doubt in their minds, they will procrastinate, and procrastination is one of the biggest killers of sales.
If you want them to call you and place an order, then tell them to do that.
If you want them fill out your order form and mail it to you, tell them.
If you want them to click on your web site link and place their order on the next page, tell them.
Don’t ever leave doubt in your prospective customers’ minds about what to do next.
If you want to talk over these Get More Customers options, or the others I have up my sleeve, give me a call 0414 955 743 – advice is totally free of charge.